A business can benefit a lot from compelling content. And it’s no secret; almost 90% of non- and for-profit organizations use content to market. With it, they can effectively showcase their products and services. They can also use it to attract customers and make them more interested in their brands. Or they can simply use it to improve their online presence.

If you’re having trouble creating compelling content for your business website, you may want to know these brainstorming tips.

01

Clearly define the purpose of your content

While you know that you need compelling content, you should also determine why you need it. Is it to improve your rankings on search engine results pages? Is it to improve the time visitors spend on your website? Is it to advertise and promote new products and services? Is it to complement the new convenient functionalities of a business app, like Jobber, that you’re using or going to use?

Even if your content is great, it doesn’t matter if it can’t help you achieve the goal you have in mind. For example, 82% of customers do business with companies because of their content marketing efforts. If you don’t clearly define your content’s purpose as content marketing, you can’t hope to experience that same benefit many businesses experience from their content.

02

Scour social media platforms to see what’s trending

There’s no denying that the top social media platforms are where most of your target audience will always be present. Before, these platforms were only exclusive to allow people to reconnect. However, nowadays, it’s become a place where people get their news, entertain themselves, and even do business in. You need to take advantage of that when creating new and compelling content.

Scour social media platforms to see what’s trending. Know what your target audience is looking for and what they want to see. Even if those things aren’t related to your business, you can always try to exploit them and incorporate them into your content. 

For example, if cryptocurrency is a hot topic right now, you can try to create content discussing if using cryptocurrency to pay for services and products you offer might or might not be a good idea. Or, if digitization is trendy, you may go for a topic that discusses how an invoice template helps your business.

03

Pick and research the topics you need for your content

As soon as you establish the purpose of your content, the next step is to pick and research the topics you want to write or create videos about. Suppose that you have a property maintenance company, and you decided to make compelling content for more people to hire you to get their properties maintained. 

With those things in mind, you may want to create content about topics such as the following:

• Why properties need to be maintained

• Why you should maintain your property while you’re on a family-friendly vacation

• How property maintenance can improve your property’s value

• Why you should let professionals deal with their property’s maintenance

Doing those things can narrow the ideas you need to bounce off during your brainstorming session. And it will allow you to be laser-focused on topics that can help you achieve your goal by creating compelling content.

04

Revisit your old content

Before you think of new ideas for your site or social media account’s new content, you may want to revisit your old content. Try to find the pieces that worked before and build on them. On the other hand, you can try to re-explore topics that your old content may have failed to cover completely. 

Revisiting old content can help you find inspiration without looking beyond what you already have.

05

Check your competitor’s content

Aside from checking your old content and social media platforms, you can also observe your competitors' websites. Imitating your rivals, and how they produce, and create content for their website would be a great idea as it saves the business’s time and effort.  

For example, if they primarily post videos as their content, you might also want to focus on creating videos. And that’s a good idea. After all, more than 62% of customers often say they love video content. So, if your competitors use video and they’re experiencing success, there’s no harm in imitating their content strategy. 

06

Keep an eye out for news related to your industry

If you’ve already exhausted most of the sources of inspiration and ideas listed in the previous sections, you may want to try sourcing content ideas from the news. The only limitation with this one is that the usefulness of news to your content depends on what kind of business you have.

For example, if your business is highly niche, the news coverage in your industry may be far fewer. However, it doesn’t mean it’s the end for you. Instead of waiting for news to happen, you may want to create one for yourself. Be always on the lookout for any newsworthy events in your business, and use those events as topics for your content.

Takeaways

Those are some tips on how you can brainstorm ideas to create compelling content for your website. Thankfully, they’re not exactly difficult to pull off, so go ahead now and start brainstorming for the new pieces of content you’ll post on your website.

Needing more assistance and support with content creation? Stina at Hello Lovely Living can help you define your goals and come up with a content creation strategy that works for you. Get in touch with Stina here.

References:

1. Demand Metric. “Content Marketing Infographic.” Content Marketing Infographic | Demand Metric. Accessed August 10, 2022. https://www.demandmetric.com/content/content-marketing-infographic

2. Zimmerman, David, Simki Dutta, and Leigh-Anne Truitt. “How Content Marketing Benefits Businesses.” How Content Marketing Benefits Businesses | Clutch.co. Accessed August 10, 2022. https://clutch.co/seo-firms/resources/how-content-marketing-benefits-businesses 

3. McCoy, Julia. “5 Big Content Trends You Need to Know Now.” Search Engine Journal, April 14, 2021. https://www.searchenginejournal.com/content-trends/329253 

4. Murray Hunter. “How to Build a Business By Copying and Improving Other Businesses.” MIC. September 22, 2012. https://www.mic.com/articles/15176/how-to-build-a-business-by-copying-and-improving-other-businesses