Before we dive into the world of online digital marketing classes, we should first start with a few questions:

What is digital marketing?

Simply put, digital marketing is any marketing done electronically, be it online or even a digital poster on a sign in a store to reach consumers. Most digital marketing happens on the internet.

What types of digital marketing are there?

There are several types of digital marketing. One familiar type of digital marketing is SEO, or "search engine optimization". This is why when you enter a search query in the google search bar, the first few results are usually advertisements. Another type of digital marketing that people are most familiar with is social media marketing. We have all seen the "sponsored" posts as we scroll through our online news feeds. This is the use of social media platforms to promote a product or service.

there are classes I can take that teach me how to digitally market a particular product or service?

Yes. Traditionally, classes were taken on campus, but as mankind is ever-evolving into a digital world, classes can be taken more commonly online. Additionally, with the ongoing global pandemic where social distancing is not only recommended but mandated in most places, online digital marketing classes are progressively becoming more desirable versus taking a class on campus or through a local public library.

Another amazing benefit of online classes is flexibility

These days, the world is busier than ever. From an economic standpoint, it takes two incomes to financially support a family comfortably. By taking classes online, you are able to set a schedule that works for you to accommodate your daily demands. This allows flexibility in how you manage your time between any lectures that need to be watched, workshops and homework that need to be done, and exams that need to be taken.

Another big benefit that is huge in terms of the decision of whether to take classes online or on campus in a classroom setting is you can work on assignments and read on the go. Say you are on your lunch break at work; by taking your classes online, you can tote your device with you and do your work while you are on your breaks. The point is online classes not only allow for flexibility in scheduling but in how and where you work.

Now, this last point is crucial

Being that we are discussing online digital marketing classes, by taking them online, you are literally able to transfer what you have learned from the classroom to the practical application in real time. You are able to take things learned through the course of your classes and apply them right then to see how they apply as you go. Now, apps like Canva also enable you to create content such as social media posts and videos on the go making it easy to be efficient with your time.

Say you already have a business or something else that requires marketing of some type. By taking digital marketing classes online, you could theoretically plug in your real-life company or whatever you are marketing into the space where an example is used in the lesson. Then, you tackle two birds with one stone. You gain positive lesson experience for the class and promote the business that you are actively marketing.

Takeaways

It is easy to see how taking digital marketing classes online rather than in a traditional campus setting is the right approach to effectively gain knowledge and experience concurrently. With all of life’s distractions and the business of daily life in a fast-paced world, finding flexibility and something more suited to your individual lifestyle is essential in avoiding burnout. Thankfully, in an environment that is constantly evolving, there is a space for everyone to achieve work-life balance.