Nowadays, running a small business requires more than old-school marketing and promotional techniques. Aside from being active on social media and knowing the ins and outs of digital marketing, finding creative ways to gain exposure for your brand is ideal.

One way to do this is by utilizing custom event badges as a marketing and branding tool. These promotional tools are relatively inexpensive and can ensure that your business stands out amongst new and existing customers as well as competing brands.

A key advantage of custom event badges is that they are the perfect marketing tool due to their quick production time and versatility. Whether you need them for a concert that is taking place two months from now, or a last-minute sales rally, you can have them produced in a short period of time to meet any deadline.

Not only will you be able to use them to motivate your staff and build pride in your company culture, but your clients will receive a good impression and will most likely keep their event badge as a souvenir or keepsake that will last in their memory for years to come.

In this article, we discuss a few benefits of custom event badges for your small business.

No. 1

Gain Customer Loyalty

According to Bag Tags, Inc., custom event badges are typically utilized at events to identify staff, VIPs, and other relevant personnel. However, by tweaking these badges, you can also use them to gain customer loyalty and encourage clients to support your products or services.

Consider marketing these tools to your clients as loyalty rewards badges, and add a barcode or QR code to track your customers’ spending at your store. Instruct your clients to present their badges at the counter when making a payment. Each purchase will have an equivalent number of points, which they can use to buy more items once they have accumulated a certain number of points.

You can also create different badges to identify your customers. For instance, clients who have regularly purchased your products or availed of services for over three years may be given gold badges and are called VIP clients. Silver badges could be issued to those who have been your loyal customers for one year, and blue badges to relatively new customers. Gold badge holders may be entitled to greater privileges, such as additional discounts, first access to new products, and invites to special events.

No. 2

Identify and Empower Your Staff

Having your staff wear custom badges at company events makes it easier for clients and prospective partners to identify the people who work with you. It is also a great way to enhance credibility and brand recognition, so take the time to create badges that reflect your company’s image. Ensure that your brand name and logo are prominently featured on the event badges, as well as your brand colors and unique mascots or characters if there are any. 

Meanwhile, your staff’s badges can double as privilege cards through networking and collaboration with other businesses. Partner with local cafes, restaurants, grocery stores, clothing and footwear stores in your area, and instruct your employees to present their badge whenever they buy from these businesses. If your partnerships result in certain privileges for your employees, such as discounts and freebies on their birthdays, you will empower your workers and get to do your part to boost your local economy. 

No. 3

Attract New Customers

Give away specially designed custom event badges at large-scale events, conferences, or product launches to entice prospective customers to check out your business. For example, if you operate a food truck or stall, consider handing out promotional badges with a one-time discount code at music festivals.

If you have a cosmetics or skin care startup, give out badges at a beauty expo or a public place, like a mall. You can also exchange the badges for a small freebie once they visit your physical store.

Takeaways

Custom event badges can be the perfect tool to grow your small business. With so many ways to incorporate them into your marketing initiatives, they are a simple yet effective marketing tool that can elevate your efforts and impress your customers. Consider utilizing custom event badges for your next event. They are sure to boost your branding success.