Creating Aesthetic Retail: How Smart Displays Inspire Customer Experiences
It used to be that one could go to the store, look at what was on the shelves, make a selection and that was it. Not so anymore. In the digital world retailers have to create an immersive shopping experience that drives sales and boosts brand recognition.
At the same time, these experiences must offer top-notch customer service to all shoppers. That’s why consumers are seeing more blurring between physical shops and digital spaces.
With technology like Apple digital signage, retailers can change how their customers shop. In this article, we share how innovative smart digital displays can significantly enhance and inspire engaging customer experiences, creating aesthetic retail settings.
No. 1
Holography
This is 3D technology that lets brands showcase their merchandise in new ways. For example, it allows clothing shoppers to virtually try on outfits or a cell phone carrier may zoom in on the features of the current smartphone. The benefit is more customer interaction, which leads to more sales.
No. 2
OLED Displays
OLED, or organic light emitting diode, displays are great for showing products or tutorials. They allow for displaying high-quality content in visually appealing colors. They can be updated remotely and can be customized based on season, holiday, or consumer preference.
No. 3
Projection Mapping
If eye-catching displays are your goal, projection mapping is for you. Use it to project images on the walls and floors so that customers can see your brand’s story up close and personal. This is ideal for demonstrating products and wayfinding.
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No. 4
Interactive Floor Tiles
Using pressure and motion sensing, these digital displays are programmed to light up, create sound, or show images when activated. Such floor tiles can be used to engage young consumers, create a memorable brand experience, and make wayfinding in a large store both fun and interactive.
No. 5
Smart Mirrors
Using smart technology, these mirrors allow customers to virtually try on articles of clothing, try new makeup looks, and see how accessories look with a certain outfit. This increases the rate of sales and gives customers the opportunity to try more items.
No. 6
Digital Ceilings
Moving the display to the ceiling makes it easy to incorporate unused space and create an immersive shopping experience. They can be tailored to a holiday, a season, or a special event. The display creates a mood that entices the shopper to spend more.
No. 7
Product Customization
By tuning in to what shoppers want, digital displays can customize content, based on demographics, behavior, and much more. Shoppers can personalize their purchases, find special deals, based on past purchases, and interact with products in a more personal way, leading to a better brand experience and higher revenue.
Takeaways
With digital technology like the examples listed here, retailers can change how their customers interact with their brand. Enhancing the experience creates repeat customers, increases sales, and helps set the brand apart from all the others.
Aligning the technology with your goals will change the way your customers see your products. Today is a great day to find digital signage that meets your needs, as well as the needs of your shoppers.
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