Posts tagged digital media
5 Reasons You Should Be On Tiktok

In recent years, TikTok has taken the social media world by storm, becoming a platform that simply cannot be ignored. With its rapid rise in popularity, you might wonder why you should be on TikTok, too. In this article, we will explore five compelling reasons why you should join the TikTok community and embrace the fun, creativity, and opportunities it offers.

No. 1

Viral Potential and Wider Reach

TikTok's algorithm is a powerful force that can catapult content to viral fame. Unlike other social media platforms, where gaining visibility can be challenging, TikTok's algorithm ensures that engaging and entertaining content has a fair chance to reach a vast audience. So, if you want to increase your online presence and connect with a broader audience, TikTok is the perfect platform to do just that.


No. 2

Unleash Your Creativity

TikTok is a haven for creativity, offering a plethora of tools and features to help you create unique and captivating content. From music overlays and visual effects, to duet collaborations, TikTok provides an opportunity to showcase your creativity and entertain others in the process. Whether you are an aspiring artist, dancer, or comedian, or want to express yourself creatively, TikTok offers an excellent platform to unleash your imagination and share it with the world.

No. 3

Community Engagement and Trend Participation

On TikTok, you will find a thriving and supportive community of creators and users with similar interests. Engaging with this community can help you build meaningful connections and grow your social circle. Additionally, participating in trending challenges and hashtags can increase your visibility and attract new followers. Embracing these trends can be a fun way to stay relevant and showcase your ability to adapt to the ever-changing landscape of social media.

No. 4

Opportunities for Business and Personal Branding

TikTok is not just a place for entertainment; it's also a platform for brand promotion and personal branding. TikTok can open doors to potential collaborations and partnerships if you are a business owner, content creator, or influencer. By creating authentic and engaging content, you can build a loyal following and gain recognition within your niche. Additionally, if presented with the option of buying TikTok likes, this should not be your strategy for growth, as authentic engagement is key to long-term success on the platform.

No. 5

Stay Updated with Pop Culture

As a hub for trends and popular culture, TikTok is the place to stay updated with what's happening around the world. From the latest music trends to viral challenges, TikTok keeps you in the loop with what's current and relevant. It's a great way to stay connected with the pulse of pop culture and have fun while doing so.

TikTok offers a unique and vibrant platform for users to express themselves creatively, connect with others, and seize opportunities for personal and professional growth. Its algorithm-driven viral potential ensures that your content has a fair chance to reach a massive audience. However, focusing on authentic engagement and building genuine connections is essential rather than resorting to shortcuts like buying TikTok likes.

Takeaways

While not everyone will be (or should be) eager to hop onto the TikTok bandwagon, it presents an opportunity for many others like those wanting to pursue a career in digital marketing to take advantage of its many benefits. Depending on the target audience that new TikTok creators desire to reach, it could be the missing link that gets them noticed. Since it has such a large user base, it is no wonder why many others have found success using the platform as a personal or professional launch pad.




Ensure Your Marketing Business Gets Paid On Time
HLL x Ensure Your Marketing Business Get Paid on Time

Have a pricing guide to present to your clients that showcases all of your services and payment terms.

Running your own marketing business can be a gratifying way to earn a living on your terms doing something you love, but it can be pretty stressful at times, especially when you are struggling to get a client to pay you on time.

There is nothing worse than when a client will not settle their invoice. You spend too much time chasing them and stressing about what you will do if the money does not come through. The good news is there are several things you can do to ensure your marketing business gets paid on time.


01

Send prompt invoices

Using software to send payment invoices automatically when a job is complete is an excellent way to get paid on time because the sooner you send the invoice, the sooner it is likely to be actioned by the client. It does not always work out that way, but as a good first step, immediately sending out your invoices is helpful, and it is simple to do with an automated system.


02

Create clear terms and conditions

Right from the start, when working with a client, no matter who it is, you should ensure that you have a written contract with transparent terms and conditions around every aspect of your time working together, including payment timescales.

By creating a detailed contract, you will ensure that both parties know what is expected of them, and you can ask for payment at a specific time. You can also create a clause that lays out the fees you will charge for late payments and what will happen if a payment is not forthcoming so that you have legal recourse should the worst happen and the client refuses to pay despite you holding up your end of the bargain.


Hello Lovely Living

Have a company profile to present o your clients. It includes a pricing guide so that all bases are covered prior to you working together.

03

Track payments

One thing you should always do as a small marketing business is to track the payment patterns of your regular clients. Doing this is one of the best ways to reduce the risk of your company not being paid on time or, even worse, not being paid at all.

If you track payment patterns and you find, for example, that X company always pays a month late or that you have to endlessly chase Y company to pay at all, then you can make decisions about firming up their contracts so that they settle their debt in a more timely manner. You could also opt to refuse to continue business with them at all if it is too time-consuming and stressful to chase them. This will put your business in a much better position from now on and reduce the odds of you losing money in the future.


04

Offer incentives

If you are struggling to get paid on time, then take a leaf out of the marketing playbook and offer your clients incentives to pay just like you would create incentives for customers to buy products from your clients.

If you offer, say, a 10 percent discount for early payers or a freebie for clients who pay on time when it comes to them making their next order, you will find those slow payers suddenly become prompt at paying off their invoices., and everyone wins. Of course, only do this if you can afford to do so, and it is built into your business plan, but if it is viable for you, it can be very effective indeed.


05

Offer more payment options

Something else that can help your marketing business to get paid on time is offering multiple payment options--from Paypal to credit cards to bank transfers. By providing a wide range of options, you are making it easier for your clients to complete the transaction, which means they are less likely to hold off on doing so until they can find a convenient time in their window.

It has never been easier to set up numerous payment options, so there is no reason not to do this if you want to get paid on time and have an easier time planning your company's cash flow in the future.

Not getting paid on time sucks, but you can vastly reduce your chances of having it happen to you by simply incorporating some or, even better, all of the strategies above into your business model going forward. If you want to be paid promptly, these changes will help.


The List

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The Benefits of Improving Your Computer Skills

Computers and technology have taken over modern life. Most of us own some kind of computer, whether in the form of a pc or laptop, or an electronic device like a smartphone or tablet. Even cars and household appliances often include a computer system. Every aspect of our lives generally involves technology.

Do you need to Improve Your computer Skills?

If you are not entirely confident in your computer or software literacy, you can improve both skills in various ways. The simplest is to use your computer frequently and explore more in-depth how it works. Try out different apps and features and you will become more familiar with them over time. It is a lot like learning a new language or any other skill—practice makes perfect.

To further yourself professionally, there are many courses online that will boost your computer science skills and knowledge. These might range from a crash course in basic computer literacy, or more in-depth courses to teach you coding and programming skills.

If you are a business owner and are looking for something more specific, like affordable software solutions for your online business, then you can find SaaS marketplaces where you can subscribe to software instead of purchasing it. There, you will find inexpensive solutions for your business needs.

Are you looking for Career advancement?

One of the most compelling reasons to improve your computer skills is to further your career. No matter what your field of expertise is, chances are you will need to use a computer and software. If you have an office job, then you likely spend most of your working time behind computers. Still, many other jobs require you to know the basics. 

Consider that you could start a new career by picking up specific computing skills such as coding or programming. As computers become more common, there is an increased demand for these skill sets, meaning that you might find more opportunities in this industry.

Make your Everyday Life simpler

Computers are tools, first and foremost, and technology is supposed to make our lives easier by cutting down the time it takes to complete tasks. By mastering these skills, you can get the most out of the computers in your life by ensuring you are maximizing their capabilities for you. For example, using a search engine involves some specific skills to make sure that you find what you are looking for every time.

You can use a computer or an electronic device to help you to organize your life and keep track of everything you need to remember and do. Some devices can make your life easier and more comfortable, such as smart devices that play music, turn on your lights, or alter the heating at set times.

In addition, you can use other technological tools to make daily tasks more efficient. For example, QR codes have a variety of purposes, such as quickly accessing information, making purchases, or sharing contact information. A trustworthy QR code generator allows you to choose the type of information to encode, customize the design and color, and generate the code for printing or sharing digitally. You can easily create codes for various purposes, from marketing and advertising to personal use.

The more knowledgeable you are about computers and electronic devices, the more you can do utilize them to create more ease in your life.

Maximize Privacy and Security

Finally, if you learn how to use a computer properly, then you can also ensure that your data is secure. Specific skills like how to delete search history on google allow you to keep your private life and personal information private. 

As you become more familiar with computers, you will also be better able to spot any potential scams or hacking attempts. You can also use apps that increase the security of your devices so that you can be comfortable and secure in the fact that your information is safe.

Takeaways

Adapting to the changes in technology is not only a necessity but a requirement in today’s modern world. It is crucial to have a fundamental understanding of the computer equipment, software, and technologies that shape our daily lives.

As complete workforces and industries become obsolete, the job landscape becomes increasingly competitive and in demand for new positions that require specialized skills and training. It is important to stay qualified and skilled in your particular industry.

Meanwhile, while things continue to rapidly change and remain volatile within the tech industry, being able to interpret the market from a business and consumer standpoint will be a valuable skill. Staying up-to-date and current about the tech industry will allow you to prepare for global shifts.




A Discussion: Are Online Digital Marketing Classes The Best Fit For You
HLL x Social Media Marketing

Working your social media marketing business from here—wouldn’t it be lovely? @hellolovelyliving

Before we dive into the world of online digital marketing classes, we should first start with a few questions:

What is digital marketing?

Simply put, digital marketing is any marketing done electronically, be it online or even a digital poster on a sign in a store to reach consumers. Most digital marketing happens on the internet.

What types of digital marketing are there?

There are several types of digital marketing. One familiar type of digital marketing is SEO, or "search engine optimization". This is why when you enter a search query in the google search bar, the first few results are usually advertisements. Another type of digital marketing that people are most familiar with is social media marketing. We have all seen the "sponsored" posts as we scroll through our online news feeds. This is the use of social media platforms to promote a product or service.

there are classes I can take that teach me how to digitally market a particular product or service?

Yes. Traditionally, classes were taken on campus, but as mankind is ever-evolving into a digital world, classes can be taken more commonly online. Additionally, with the ongoing global pandemic where social distancing is not only recommended but mandated in most places, online digital marketing classes are progressively becoming more desirable versus taking a class on campus or through a local public library.

Another amazing benefit of online classes is flexibility

These days, the world is busier than ever. From an economic standpoint, it takes two incomes to financially support a family comfortably. By taking classes online, you are able to set a schedule that works for you to accommodate your daily demands. This allows flexibility in how you manage your time between any lectures that need to be watched, workshops and homework that need to be done, and exams that need to be taken.

Another big benefit that is huge in terms of the decision of whether to take classes online or on campus in a classroom setting is you can work on assignments and read on the go. Say you are on your lunch break at work; by taking your classes online, you can tote your device with you and do your work while you are on your breaks. The point is online classes not only allow for flexibility in scheduling but in how and where you work.

Now, this last point is crucial

Being that we are discussing online digital marketing classes, by taking them online, you are literally able to transfer what you have learned from the classroom to the practical application in real time. You are able to take things learned through the course of your classes and apply them right then to see how they apply as you go. Now, apps like Canva also enable you to create content such as social media posts and videos on the go making it easy to be efficient with your time.

Say you already have a business or something else that requires marketing of some type. By taking digital marketing classes online, you could theoretically plug in your real-life company or whatever you are marketing into the space where an example is used in the lesson. Then, you tackle two birds with one stone. You gain positive lesson experience for the class and promote the business that you are actively marketing.

Takeaways

It is easy to see how taking digital marketing classes online rather than in a traditional campus setting is the right approach to effectively gain knowledge and experience concurrently. With all of life’s distractions and the business of daily life in a fast-paced world, finding flexibility and something more suited to your individual lifestyle is essential in avoiding burnout. Thankfully, in an environment that is constantly evolving, there is a space for everyone to achieve work-life balance.




Do You Need A Degree For A Social Media Marketing Career?

Social media marketing is a fast-paced and ever-changing field. To stay competitive, you must keep up with the latest trends and understand how to use new technologies to your advantage. The question is, do you need a degree to become a social media marketer?

In this article, learn the key skills you need, explore social media marketing opportunities from Get Plus Followers Review, gain inspiration for Instagram feed themes, designs, and styles; and gain tips for acquiring social media marketing skills without a degree.

What Skills and Knowledge Do I Need To Start Social Media Marketing?

As with any business field, there are specific skills and knowledge that you will need in order to be successful in a career in social media marketing.

A few skills that are essential include:

  1. Creativity and strong writing skills

  2. Understanding of social media algorithms and best practices

  3. Knowledge of graphic design and visual content creation

  4. Familiarity with analytics and metrics

  5. Understanding of SEO

How Can I Acquire Social Media Marketing Skills Without A Degree?

While it is true that a degree in marketing or communications will give you a leg up when it comes to career opportunities and earning potential, there are other ways to gain the skills and knowledge needed for social media marketing. Here are a few ways to achieve this:

01

Join social networking sites and connect with marketing experts

Joining social networking sites and connecting with social media marketing experts via Twitter, Facebook, LinkedIn, and Instagram is a way to cut down on the learning curve. Connecting with others within the field allows you to gain industry knowledge and build your skills in the process. You can learn from them simply by following their feeds, commenting on their posts, and asking questions about their work.

02

Build your personal brand and manage social media channels

Start by creating a website where you can share your accomplishments and credentials with potential employers, then use social media platforms like Twitter and Instagram to build an audience for yourself. Make sure that all of your profiles include links back to your website or blog.

03

Gain hands-on experience through internships or on-the-job training

If you have access to an internship or become an intern at a company where you want to work full-time, ask if it would be possible to shadow someone in their department who is doing the type of job that most closely resembles the position you desire.

takeaways

Overall, it is important to note that while having a degree in social media marketing can be beneficial, it is not necessarily a requirement to be successful in the field. Ultimately, it is up to the individual to determine the best path for them in order to succeed in the field of social media marketing.

If you are a business needing help with your social media marketing, get in touch with us!

We offer services such as designing your Instagram feed theme and style, content creation, and ongoing support.