A consistent brand message across your digital marketing channels builds trust with your brand. Need branding, graphic design, or digital marketing help? Get in touch

If you are new to digital marketing, you might feel overwhelmed by the many tools, strategies, and platforms you must master. However, you will learn that digital marketing is not as complicated as it seems. In fact, with a few essential tips and best practices, you can start creating compelling campaigns that reach your target audience and grow your business online.

Here are some digital marketing tips for beginners that will help you get started:

01

Define your goals and audience

Before you launch any digital marketing campaign, you need a clear idea of what you want to achieve and who you want to reach. Answering pertinent questions and following through with a definitive action plan will help you achieve your goals.

Do you want to increase brand awareness, generate leads, drive sales, or build brand awareness? Partnering with agencies like HIP Creative, which specializes in customized digital marketing solutions, can significantly enhance your campaign's effectiveness.

Who are your ideal customers, and what are their needs, preferences, and pain points? A clear goal and target audience will help you choose your campaign's channels, messages, and tactics.

02

Choose the right platform

Many digital marketing platforms, such as social media, email, search engines, websites, blogs, podcasts, videos, and more, are available. However, you do not need to use them all. Instead, focus on the most relevant platforms to your goals and audience. For example, to reach young people interested in fashion, you might want to use Instagram and TikTok. For professionals looking for solutions to their business problems, you might use LinkedIn and Google Ads.

A consistent brand message across your digital marketing channels builds trust with your brand. Need branding, graphic design, or digital marketing help? Get in touch

03

Create valuable content

Content, including video content, is the core of any digital marketing campaign. It is what attracts, engages, and converts your audience. But not all content is created equal. Create valuable content for your audience, meaning that it provides helpful information, solves their problems, entertains them, or inspires them, with a focus on quality video content to enhance viewer engagement.

If you are a beginner, you can use an easy to use video editor for effective video editing for your video content. The content you create must also be relevant to your brand, reflecting your values, personality, and unique selling proposition. Finally, create consistent content across all platforms and channels, following the same tone of voice, style, and format, ensuring that video content is seamlessly integrated and aligned with your overall content strategy.

04

Optimize your content for SEO

SEO stands for search engine optimization, which is the process of improving your content's visibility and ranking on search engines like Google or Bing. SEO is vital because it helps you reach more potential customers searching for topics related to your business or industry. To optimize your content for SEO, you must do keyword research and find out what words and phrases your audience uses to search for your products or services. Include the relevant keywords in your content's title, headings, body text, images, and meta tags. You must also ensure your content is easy to read, fast to load, and mobile-friendly.

Now is also a wise time to look into implementing a Google reputation management strategy. This will go hand in hand with SEO and help boost your visibility and increase traffic to your site. It’s also an opportunity to use SEO and reputation management techniques to grow your business.

Dreamstime Stock Photos

05

Measure and improve your results

The last tip for digital marketing beginners is to track and analyze your campaign's performance and results. This will help you understand what works and what does not work in your digital marketing strategy and how you can improve it over time. A few metrics you can measure include impressions, clicks, conversions, bounce rate, engagement rate, and return on investment (ROI). Use tools like Google Analytics or Facebook Insights to collect and visualize your data. A/B testing or surveys can also be used to experiment with different variations of your content and see which one performs better.

Takeaways

Digital marketing is one of the fastest-growing segments in the online space. Content is king, and digital marketing is the vehicle in which content reaches the right audience. By utilizing the right digital marketing tools, software, and apps on the market, you could benefit from the vast amount of resources to help your business thrive.

@hellolovelyliving It is never too late to learn and start a new journey toward self improvement.

If your desire is to have a balanced life, there are three foundational elements of your life that must be maintained. Think of yourself as a pyramid divided into thirds. The bottom third is your body, the middle is your relationship with yourself, and the top is your relationship with others. Say the top third of your pyramid is very fulfilling—you have amazing friends and family, and you are generally happy with your interpersonal life. However, the bottom two-thirds, which is your relationship with yourself and your body, you have neglected and you are feeling completely overwhelmed and depressed about the state it is in.

One thing is certain, the foundation of your pyramid should be the strongest; It is what keeps your structure strong and able to withstand pressure from things you can not control, which is the top two-thirds of your pyramid. When your body is weak, you find yourself succumbing to outside stresses more easily and will find that over time, your body can not physically support itself optimally, affecting both your physical and mental health.

Incorporating regular physical activity into your weekly routine will greatly enhance all areas of your life and will help you become stronger not only physically, but most importantly, mentally. Your life will improve tremendously once you start making a habit to stay active and exercise regularly. Here are a few reasons why working out will make your life better:

01

You Become More Physically equipped 

Are you ready for higher energy levels throughout the day? Awkward and tedious tasks will no longer be as awkward as you will become more physically equipped to handle them. Being more in tune with your body and developing an intimate understanding of how to optimally care for it will make you feel a lot better about yourself overall. You will not only become physically adept at certain activities and exercises, but you will also be able to handle simple, day-to-day tasks with more ease. You will be more energized, and you will be more inclined to get certain things done that perhaps you would not have been interested in completing before. Whether it is the case of moving around furniture or starting a significant project in the garden, you will have the ability to get it done with less strain, and you will enjoy the physical aspect of these types of challenges.

02

Your Confidence Levels Rise

Confidence plays a huge role in overall happiness. If you are more physically adept and are constantly on the move, you will be a more confident human being. You will feel as though you can and want to do more things in life, which will cause you to seek out more exhilarating and physically demanding experiences. You will seek after and gain constant reward as you find yourself proud of meeting your personal fitness goals and seeing your body develop in ways you did not know were possible.

Many people struggle with the initial motivation to start a fitness plan because they do not know where to start. Start with choosing an environment to be active in that is comfortable for you, whether that be at home, the outdoors, or heading to a gym like Fitness 19 and regularly getting workouts in. Developing a habit of the act of working out will eventually clear the initial mental stress of where the activity will take place.

Over time, the environment will not matter as much as the results that you are after. You will do what you need to do to succeed if that is what your goal is. You will not care who is there or who is watching. Eventually, you will start to feel like you are on top of the world every time you accomplish “gym day” because your confidence grows every day you invest in yourself. Staying consistent with your fitness activities will allow you to see achievable results and will make you feel as though you can conquer anything.

03

Your Brain Gets The Stimulation It Needs

As human beings, we all need something that stimulates our brains. We easily adapt to certain habits and comfort zones, so being physically active is a healthy habit that we must implement to develop ourselves for the better. We also enjoy attaching ourselves to certain passions or topics of interest, so why not make our health and fitness a topic of priority? The mixture of physical challenge and mental hurdles combine to create an amazing feeling of accomplishment whenever you work out. Whether you are simply walking or lifting heavy weights, your brain is getting the satisfaction it needs throughout the process.

Consistently starting your day off the right way with the intentional choice to take care of your body is the best decision you could make in a day. To make matters better, if that was the only choice you made for the entire day, you would still be winning even if you failed at everything else that entire day. Keeping your mind strong requires this simple act because the mind and body respond to each other. If your mind can remain strong, then the body follows that path toward complete and overall mental and physical strength and agility.

04

You are More Inclined To Eat Healthier And Stay Hydrated  

Because you are becoming a lot fitter and healthier, you will be more inclined to drink enough water. You will also better understand why you need to stay nourished in order to really feel the benefits of your workouts. A lot of it will go to waste if you are not eating the right foods or eating junk food. You will likely get into the habit of eating better foods and keeping yourself energized every single day because everything adds up in the end. You would not want to be compromising your hard work by not paying attention to the most important part of a balanced fitness plan— your nutrition.

Eighty percent of your fitness results will be dependent on what you are eating, so this is the most important area to become disciplined in when you choose to pursue any fitness plan. Achieving results is not only about how much you are doing to build your muscles with exercise, but what you are doing to improve your diet and intake of nutritious foods and supplements. When you have a balance between the two, you will feel motivated even more by your efforts.

Takeaways

You will find that what starts as a desire to learn how to care for your body turns into an extremely positive lifestyle choice. No one is exempt from deserving to live life with optimal health and wellness, but what we were never taught was that it requires much more from us before we begin to see what we are ultimately made of. See, that is the beauty of the entire process.

When you start to focus on different areas of yourself, you begin to see just how resilient and strong you are. If we are not pushing ourselves to our limits, we will not ever experience some of the best rewards in this life. Only you have control over your discipline and your choices. This is one of those choices that will forever change your life, and you will be so grateful you made it.

This month, Marianna Hewitt and Lauren Ireland celebrated their 5th birthday celebration at Upside Pizza in NYC. They have been successful in understanding their customers’ needs since the launch of their flagship product, the Jet Lag Mask, and have since launched many other products. Their nostalgic pop-up events like this one with a Self-Care shop incorporate the iconic Summer Fridays branding to achieve a memorable experience for their customers.

01

Understand Your Customers’ Schedules 

Many freelancers paid by the hour must abide by time clock rules. This often means they are responsible for logging their working hours and dedicating a set amount of time each day to a project. Understand your customer schedules and how it corresponds to your routine. Ensure you are fulfilling your contractual obligations, especially when it is tied to whether you get paid.

02

Stick To A Routine

As a freelancer, you are largely responsible for managing your time. We all have routines, and you know what works best for you. But basic rules like the time you get up, eat, and sleep will help you stick to a routine and avoid you working unusual hours that leave you feeling run-down. Try to work a set amount of hours each day, take regular breaks and create a schedule that will help you stay consistent.

03

Set Boundaries With Clients

Make it clear to your clients when you are available. If you are working with clients outside your time zone, try to find some overlap in your working day where you can connect if needed. Respect your boundaries and ensure your clients know exactly when you are and aren’t reachable. This will also help establish a good working relationship with your customers and give you a clear work-life boundary.

04

Seek Financial Advice

Seeking financial advice can directly tie into the hours you work. If you are having cash flow problems, the earlier you know, the quicker you can explore new avenues for business growth and regain control of your time. The more money you earn is directly tied to the hours you work as a freelancer, so keeping on top of finances avoids spiraling hours to make up for financial losses in the business.

It is also best to pay attention to common personal and business expenses that can easily be prevented by choosing a bank that has no monthly fees, no overdraft fees, and free ATMs. These common expenses can add up, so this decision will be very important to avoid unnecessary expenses down the road. We are impressed with Chime because it checks off all the boxes and makes banking smarter. Earn $100 when you join Chime. Learn more.

Social media template and theme planning and scheduling tools can automate daily tasks that are often time-consuming.

05

Use A Project Management Tool

A project management tool like Asana can help you organize your time and meet your schedule and deadlines. When you are extremely busy, a project management tool can help keep you on track and ensure you can complete your projects to deadline and budget. Project management tools can help you break down large tasks into more manageable ones so that you can be more effective with your time.

06

Make Sure You Switch Off

Managing work-life balance as a freelancer can be challenging. Nonetheless, switching off is an essential part of being effective. Make time for yourself, whether protecting your hour lunch break or ensuring you finish at a reasonable time in the evenings. Do what helps you switch off best, whether that’s playing a video game or going for a run. 

Get social media templates and themes, scheduling tools, and graphic design support to help you be efficient with daily marketing tasks.

07

Invest In Automation

Automation can help you win back vital time as a freelancer. You might invest in social media planning and scheduling, automated email marketing campaigns, or prompts to potential customers that leave their cart on your eCommerce site. You can look at opportunities to automate tasks like sending invoices or payment follow-ups to help you win back time you can spend on other areas of your business.

08

Define A Reminder Schedule For Payments

Spending valuable time chasing your invoices? Setting a reminder payment schedule is vital to appearing professional and saving time. Following up on overdue invoices is stressful and, when done manually, can eat into your working hours. Setting clear reminders and payment deadlines is vital to saving yourself time as a freelancer.

09

Get To Grips With tracking your time

Do you know how long it takes you to complete tasks? An accurate picture of your tasks can help you manage your working hours and get the right project timelines. It also ties into your payments. Recording your timelines ensures you set accurate prices for your goods and services. Underestimate your hours, and you risk getting both underpaid and working extra hours to complete pieces of work.

10

Block Off Time

Blocking off chunks of time to focus on specific tasks can help you get into a flow state and manage your workload better. A flow state refers to becoming fully immersed in whatever you are doing. It describes when people achieve their best work with focus and clarity. Giving yourself allocated hours to focus on specific tasks can help you achieve a flow state and make the most of your time. Physically block off hours in your calendar to complete your projects.

11

Document Everything

Document all your workflows and processes. Identifying your business operations can help you identify where you can streamline and template your work. It is also great when your mind is blank, as you can refer back to something you have drafted previously as a prompt. Documentation is great to review as your business scales, as it can be used to train new employees or collaborators quickly and effectively.

12

Give Yourself Buffer Time

Even if it takes you three hours to complete a task, it doesn’t mean you should only give yourself three hours. Buffer time is essential as a freelancer. It protects you on days you feel tired and ill, days your boiler breaks or your internet goes down. You don’t need to cram your working days with constantly focused work. Give yourself some buffer time to protect yourself against life’s unforeseen events. 

If you are questioning the value of buffer time as part of your hourly rate, it is still essential. You and your clients would be much happier if you built in time for fact-checking, proofing, and project revisions.

Takeaways

It can be tough to manage your time as a freelancer. Fortunately, resources like project management software and financial advice can help you manage your time as a small business owner. Sticking to a routine, setting clear client boundaries, and managing your timelines are important resources for working effectively. There are also many chances to automate and save time, including drafting documentation, setting reminder schedules, and investing in automation. Try these tips today and see how it helps you manage your freelance business.

Working your social media marketing business from here—wouldn’t it be lovely? @hellolovelyliving

Before we dive into the world of online digital marketing classes, we should first start with a few questions:

What is digital marketing?

Simply put, digital marketing is any marketing done electronically, be it online or even a digital poster on a sign in a store to reach consumers. Most digital marketing happens on the internet.

What types of digital marketing are there?

There are several types of digital marketing. One familiar type of digital marketing is SEO, or "search engine optimization". This is why when you enter a search query in the google search bar, the first few results are usually advertisements. Another type of digital marketing that people are most familiar with is social media marketing. We have all seen the "sponsored" posts as we scroll through our online news feeds. This is the use of social media platforms to promote a product or service.

there are classes I can take that teach me how to digitally market a particular product or service?

Yes. Traditionally, classes were taken on campus, but as mankind is ever-evolving into a digital world, classes can be taken more commonly online. Additionally, with the ongoing global pandemic where social distancing is not only recommended but mandated in most places, online digital marketing classes are progressively becoming more desirable versus taking a class on campus or through a local public library.

Another amazing benefit of online classes is flexibility

These days, the world is busier than ever. From an economic standpoint, it takes two incomes to financially support a family comfortably. By taking classes online, you are able to set a schedule that works for you to accommodate your daily demands. This allows flexibility in how you manage your time between any lectures that need to be watched, workshops and homework that need to be done, and exams that need to be taken.

Another big benefit that is huge in terms of the decision of whether to take classes online or on campus in a classroom setting is you can work on assignments and read on the go. Say you are on your lunch break at work; by taking your classes online, you can tote your device with you and do your work while you are on your breaks. The point is online classes not only allow for flexibility in scheduling but in how and where you work.

Now, this last point is crucial

Being that we are discussing online digital marketing classes, by taking them online, you are literally able to transfer what you have learned from the classroom to the practical application in real time. You are able to take things learned through the course of your classes and apply them right then to see how they apply as you go. Now, apps like Canva also enable you to create content such as social media posts and videos on the go making it easy to be efficient with your time.

Say you already have a business or something else that requires marketing of some type. By taking digital marketing classes online, you could theoretically plug in your real-life company or whatever you are marketing into the space where an example is used in the lesson. Then, you tackle two birds with one stone. You gain positive lesson experience for the class and promote the business that you are actively marketing.

Takeaways

It is easy to see how taking digital marketing classes online rather than in a traditional campus setting is the right approach to effectively gain knowledge and experience concurrently. With all of life’s distractions and the business of daily life in a fast-paced world, finding flexibility and something more suited to your individual lifestyle is essential in avoiding burnout. Thankfully, in an environment that is constantly evolving, there is a space for everyone to achieve work-life balance.

@hellolovelyliving displaying her finds at The Ecology Center in San Juan Capistrano, CA

We’re only a few weeks away from the time when leaves begin to change colors and the weather transits into a colder phase. While many of us look forward to drinking hot beverages and delicious foods that come with the social setting of festivities, the winters can also be depressing for many. To help you mitigate the feelings that arise from the loss of sunlight and warmth, this blog will address five ways to help make winters more comfortable. In the long run, these steps will also help you live a proactive and healthier life. Without any delay, let’s dive right into it!

01

Get your vitamins in check

Several people experience a clinical condition known as Seasonal Additive Depression, but don’t realize the cause. Since it has now been established that depression is not caused due to a change in brain chemicals, it has much more to do with how our mind responds to stimuli. Changes like lessened natural light, shorter days, and an uncomfortable temperature can lead to seasonal depression.

However, the right nutrition can change the narrative and help you sail past these symptoms easily. Top up on your Vitamin C, D3, B12, A, and E from natural foods or supplements. Visit farm stands like The Ecology Center in San Juan Capistrano, California for fresh, organic, garden-to-table produce.

02

Start consuming CBD supplements

If you’re having trouble dealing with symptoms like depression, anxiety, or insomnia, cannabidiol can be an excellent healer. In several research papers, cannabidiol has shown a substantial improvement in the mental and physical symptoms of depression, be it clinical, seasonal, or short-term. These days, the legalized status of CBD and THC also makes it easier to purchase from trusted dispensaries like Purple Penthouse. Founded by local stoner babes in the DC & NY area, you’ll be supporting WOMEN IN WEED by ordering from Purple Penthouse in the male-dominated weed space. Make sure to research your strain on the dispensary’s knowledge base to know your ideal product.

03

Work around the daylight hours

During fall and winter, the amount of natural sunlight we receive reduces substantially. This can also cause a hormonal imbalance in your body, leading to mood swings. Make sure to spend time outside during the daylight hours, or get warm lighting like UV lamps, sodium bulbs, and others to compensate for the loss of warmth.

04

Add habits that bring joy

When times become a bit gloomy, happiness can be created with comforting habits and routines. Take up an old hobby that keeps you busy and your mind occupied. Listen to uplifting music, watch good movies, and give yourself time to rest during these months as per what makes you feel great!

05

Work on therapy

Winters are also known to bring out dark thoughts if we have a history of anxiety and depression. To navigate this path, the help of an experienced professional like a therapist or counselor is essential. If you’re struggling to reign in your thoughts and regulate your emotions, reach out for therapy to receive the support you deserve.

Takeaways

By paying attention to the little things regarding your health, you can lead a happier state, especially during the gloomier months. We hope that the tips mentioned above bring you long-lasting relief from the winter blues, and let you enjoy the season of festivities instead!

Photo by Mathilde Langevin on Unsplash

A business can benefit a lot from compelling content. And it’s no secret; almost 90% of non- and for-profit organizations use content to market. With it, they can effectively showcase their products and services. They can also use it to attract customers and make them more interested in their brands. Or they can simply use it to improve their online presence.

If you’re having trouble creating compelling content for your business website, you may want to know these brainstorming tips.

01

Clearly define the purpose of your content

While you know that you need compelling content, you should also determine why you need it. Is it to improve your rankings on search engine results pages? Is it to improve the time visitors spend on your website? Is it to advertise and promote new products and services? Is it to complement the new convenient functionalities of a business app, like Jobber, that you’re using or going to use?

Even if your content is great, it doesn’t matter if it can’t help you achieve the goal you have in mind. For example, 82% of customers do business with companies because of their content marketing efforts. If you don’t clearly define your content’s purpose as content marketing, you can’t hope to experience that same benefit many businesses experience from their content.

02

Scour social media platforms to see what’s trending

There’s no denying that the top social media platforms are where most of your target audience will always be present. Before, these platforms were only exclusive to allow people to reconnect. However, nowadays, it’s become a place where people get their news, entertain themselves, and even do business in. You need to take advantage of that when creating new and compelling content.

Scour social media platforms to see what’s trending. Know what your target audience is looking for and what they want to see. Even if those things aren’t related to your business, you can always try to exploit them and incorporate them into your content. 

For example, if cryptocurrency is a hot topic right now, you can try to create content discussing if using cryptocurrency to pay for services and products you offer might or might not be a good idea. Or, if digitization is trendy, you may go for a topic that discusses how an invoice template helps your business.

03

Pick and research the topics you need for your content

As soon as you establish the purpose of your content, the next step is to pick and research the topics you want to write or create videos about. Suppose that you have a property maintenance company, and you decided to make compelling content for more people to hire you to get their properties maintained. 

With those things in mind, you may want to create content about topics such as the following:

• Why properties need to be maintained

• Why you should maintain your property while you’re on a family-friendly vacation

• How property maintenance can improve your property’s value

• Why you should let professionals deal with their property’s maintenance

Doing those things can narrow the ideas you need to bounce off during your brainstorming session. And it will allow you to be laser-focused on topics that can help you achieve your goal by creating compelling content.

04

Revisit your old content

Before you think of new ideas for your site or social media account’s new content, you may want to revisit your old content. Try to find the pieces that worked before and build on them. On the other hand, you can try to re-explore topics that your old content may have failed to cover completely. 

Revisiting old content can help you find inspiration without looking beyond what you already have.

05

Check your competitor’s content

Aside from checking your old content and social media platforms, you can also observe your competitors' websites. Imitating your rivals, and how they produce, and create content for their website would be a great idea as it saves the business’s time and effort.  

For example, if they primarily post videos as their content, you might also want to focus on creating videos. And that’s a good idea. After all, more than 62% of customers often say they love video content. So, if your competitors use video and they’re experiencing success, there’s no harm in imitating their content strategy. 

06

Keep an eye out for news related to your industry

If you’ve already exhausted most of the sources of inspiration and ideas listed in the previous sections, you may want to try sourcing content ideas from the news. The only limitation with this one is that the usefulness of news to your content depends on what kind of business you have.

For example, if your business is highly niche, the news coverage in your industry may be far fewer. However, it doesn’t mean it’s the end for you. Instead of waiting for news to happen, you may want to create one for yourself. Be always on the lookout for any newsworthy events in your business, and use those events as topics for your content.

Takeaways

Those are some tips on how you can brainstorm ideas to create compelling content for your website. Thankfully, they’re not exactly difficult to pull off, so go ahead now and start brainstorming for the new pieces of content you’ll post on your website.

Needing more assistance and support with content creation? Stina at Hello Lovely Living can help you define your goals and come up with a content creation strategy that works for you. Get in touch with Stina here.

References:

1. Demand Metric. “Content Marketing Infographic.” Content Marketing Infographic | Demand Metric. Accessed August 10, 2022. https://www.demandmetric.com/content/content-marketing-infographic

2. Zimmerman, David, Simki Dutta, and Leigh-Anne Truitt. “How Content Marketing Benefits Businesses.” How Content Marketing Benefits Businesses | Clutch.co. Accessed August 10, 2022. https://clutch.co/seo-firms/resources/how-content-marketing-benefits-businesses 

3. McCoy, Julia. “5 Big Content Trends You Need to Know Now.” Search Engine Journal, April 14, 2021. https://www.searchenginejournal.com/content-trends/329253 

4. Murray Hunter. “How to Build a Business By Copying and Improving Other Businesses.” MIC. September 22, 2012. https://www.mic.com/articles/15176/how-to-build-a-business-by-copying-and-improving-other-businesses

@hellolovelyliving at Coffee Dose in Costa Mesa, CA

The success of any business has always rested on building a brand and creating appealing designs that can spark the interest of buyers and start trends in the market. 

If there's one thing we've learned as a naming agency providing catchy and creative names for businesses, it's that the perfect brand name can make or break your business.

Take Coffee Dose in Costa Mesa, CA, for example. What started as Jeni Castro laying in bed with her husband blurting out a casual, "I want to open a coffee shop." has resulted in multiple locations across Orange County along with a cult-like following.

“It really comes down to her branding,” says Stina, Hello Lovely Living Founder. She started with a catchy name with a personality to match, and it took on a life of its own. “Visit the cafe and you will see branded mugs that say “Karen Tears” and Anti-Bitch blend coffee. You get where she’s going with her message, and that is memorable. It’s all about creating an experience.”

So, if you're looking for inspiration and are unsure of the most lucrative name to give your company, this article can help you find the best one.

@hellolovelyliving

@hellolovelyliving

Three important steps

in choosing the best business name

01

Study your brand

Besides developing an excellent product, your business’s brand is the most important component you should focus on fine-tuning and perfecting since it affects how you want your business to be seen. Crafting a trusted brand identity is one thing you cannot afford to ignore while naming your brand.

Consider the consulting firm Accenture. What strong ideas come to mind when you see, read, or hear the name? For starters, it boasts a smooth, sophisticated, and high-end tone. For one of the world's premier consulting organizations, this works quite well.

A normal digital gadget, such as the Alexa or iPhone, would not be named in the same manner. And that’s because these kinds of names would be inappropriate for their identity and what they are seeking to achieve.

02

Consider various name concepts

This is the exciting part! Gather your naming group (if you have any at this point), get some markers, a notepad, and a whiteboard, and let your imagination run wild! Remember, the brainstorming phase is not an analytical stage. You do not need to assess names right now. Simply step up your creativity and let your imagination flow.

Don't be hesitant to jot down bad names. In fact, we strongly advise you to compile a list of names that make you feel uncertain. You never know what you’d be able to make out of them. 

That said, here are some easy tools to help you with naming:

• Thesauruses

• Visual names, sometimes with a color component

• Industry jargons

• Words that rhyme

If you eventually wind up with 200 potential names at the conclusion of the brainstorming session, that's a good thing since the next stage is we’d be focusing on reducing this list.

03

Validate & Test

We all agree that your top choice from the list of names is the perfect business name for you! But before you can cheer, you must first pass a few crucial assessments. A thorough evaluation procedure will assist you in determining whether your preferred business name(s) are viable and available.

So make sure you get:

• Customer feedback: This is essential when it comes to validating your business name. And it can be done by gathering honest feedback from friends, family, or even random people you meet at a bar or cafe. Don't hesitate to tell them why you require their help.

• A Good Domain Name: A good website is essential for every company, and so you must determine whether your desired name has an accessible domain name. In an ideal world, you would have immediate access to nameofyourbusiness.com. However, this is not always the case, and you’ll have to visit a domain marketplace and pick one of the premium domain names for sale that aligns with your brand. 

• Trademark: You may despise this method because of the procedures it requires, but it can save you a lot of legal troubles along the way, as most modern words have already been trademarked in some fashion. You must therefore determine if the name of your firm satisfies the trademark standards or is encroaching on someone else's trademark. Ensure you consult with a legal professional, as failure to register a trademark could result in cease and desist letters in the future.

@hellolovelyliving

@hellolovelyliving

Takeaways

Brand names may increase sales and financial performance for your company, making it the game changer that is required to surpass the competition. Creating a business name that resonates with your company's identity is a fantastic way to pique the interest of your target clients.

Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world's leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.

@hellolovelyliving

When setting up and maintaining your boutique enterprise, buying from wholesale clothing vendors will undoubtedly be the most cost-efficient and profitable method of sourcing items to fill your shop with. Buying in bulk almost always allows purchases to be made at a lower cost per item, so you can turn your attention to growing the choice of clothing available at your shop instead of worrying about the financial side. 

Another great thing about purchasing wholesale women’s clothing is that there is a huge range of choices. Dear-Lover, a leading online wholesale fashion marketplace, sources fabrics for its clothing from over 650 vendors, so each piece is unique and of a bespoke style. 

That said, an extensive collection can make it difficult to decide what to place an order for. Even if you’ve been working in the industry for years, it’s always tricky judging what will sell. This is where it’s paramount to truly understand your customer and their needs. Below are a few top tips to help judge what your consumer wants. 

Choosing the Best Wholesale Women’s Clothes According to the Customer 

There are several factors to consider when making a bulk purchase of boutique clothing, and properly thinking about each one will ultimately help you source the very best selection for your business. 

No.1

Clothing Trends 

Consumers of fashion are largely led by what they see each other wearing, with particular emphasis on the current style of celebrities and others on social media. If you take a walk around your city and see hundreds of people all wearing, for instance, denim shorts or skater dresses, you might feel tempted to follow suit. This is how trends emerge and spread across the population - it’s important to stay attuned to these clothing fads! 

No. 2

Seasonal Dress

Part of selling successfully in your boutique is choosing to source, dependent on the season. You don't want to buy a surplus of cozy, knitted jumpers just as the weather starts getting warmer. Customers tend to buy according to their current desires, as opposed to thinking about their future wardrobe, so you should really maximize your efforts to select clothing that is optimal for the appropriate season and weather.

No. 3

Quality Materials 

When buying wholesale women’s clothes, it’s important to assess the fabrics and materials used in creating the final product. Customers look for clothing that will last—they want to wear and enjoy pieces for several years to come, particularly those hoping to save money. 

No. 4

Versatility 

Customers love buying clothing that can be worn for different occasions and events. To cater to this, try procuring styles that could be dressed up or down such as lace blouses or long skirts. With different shoes, jewelry, and a change of hairstyle, a whole new outfit can be made from the same few clothing items.

Takeaways

Choosing boutique women's clothing can be a time-consuming task, but put yourself in the customer's shoes, and the rest will come easily. It is with a comprehensive understanding of your consumer base and clear knowledge of what wholesale clothing vendors have to offer that your business will have the opportunity to flourish. 

With more than half of the world’s population now online in these current years, data privacy and internet services have become major talking points. That's why it's no surprise a tech giant like Google introduced an initiative called Chrome Privacy Sandbox. It is due to the concerns about privacy protection and accessibility of internet services in specific regions of the globe.  

Naturally, this has led to an increase in VPN usage. A virtual private network is a service or tool that encrypts your connection and keeps you hidden while surfing online. It offers many attractive advantages for online users looking to better their internet experience. Nevertheless, it can come at a considerable cost as there are also drawbacks to this network choice. For this reason, if you’re considering using this service for yourself or your organization, you’ll need to know what to expect.  

And so, we have gathered some benefits and risks of using VPNs. Read on to know them.

VPN benefits

Accessing Geo Blocked Services

One of the main reasons internet users opt for VPNs is to gain access to websites and online content that is blocked in specific locations. It usually happens with popular media streaming services to protect copyrighted material and intellectual property and implement contractual obligations.  

In this case, a VPN can bypass this geo-blocking by hiding your Internet Protocol or IP address. It is the digital signature that indicates the location of your device. The bypass works best when using VPNs optimized for your region, such as Thailand VPN for users in the country. Therefore, with your location obscured, you’ll be able to access the content you want.  

Keep Your Network Anonymous 

Data privacy has been a topic of consumer rights debate over the past decade. Fortunately, this has led to updated policies where websites need the authorization to collect information about your online activity. They use this information to target specific ads towards you while improving your experience interacting with websites.  

However, many internet users still prefer using VPNs to remain completely anonymous and prevent their browsing history and habits from being tracked and analyzed for advertising purposes. Thus, VPNs provide you the freedom to visit your favorite websites without leaving traces or cookies, and you won’t have to worry about being bombarded by ads in the future.  

Private Data Protection 

Another benefit of using VPNs is that they can hide your private and financial information. This security feature is particularly advantageous for people who use the internet for online shopping and e-commerce websites.  

They protect data from being stolen by hackers who could use your credit card details, banking passwords, and impersonations to swindle your money and identity. VPNs do this by using encryption to scramble your sensitive data into an unreadable code.   

VPN Risks

Malware Threats And Cyber Attacks 

While VPNs are valuable security tools for data protection, they are still vulnerable to malware and cyber-attacks such as phishing and DDoS Attacks. These attacks disrupt your network functionality by overloading it with data so hackers can commence their criminal activities. It is especially the case when using VPNs for financial solutions such as online lending.  

In fact, the main aim of many spoofing and phishing attacks is to spread malware. And once this happens, the entire network can be compromised. Fortunately, some modern VPN providers do offer antivirus and malware protection. However, their effectiveness is still being tested.  

Dubious Privacy Policies 

As mentioned, one can use VPNs to circumvent online activity tracking of third-party websites through anonymity. However, this still depends on the VPN provider, as some have intentionally vague privacy policies. It is the case with many free VPN services as the providers may store VPN logs of your data to sell to advertisers, defeating the purpose of VPN altogether.  

This circumstance presents a significant threat to your data ending up with hackers and cybercriminals. It also doesn’t help that VPN providers aren’t bound to government legal policies in some countries, so there are limited solutions to prevent this.  

Account Suspensions 

Many online services such as streaming sites and e-commerce stores have become aware of VPN usage to gain entry to geo-blocked content. Due to this, they have warned consumers not to use them, while other stringent companies have banned VPNs completely. In those situations, it’s to observe legal licensing terms and protect their network.  

And so, using a VPN under these circumstances risks your online accounts being suspended or terminated in the worst cases. Once this happens, you lose access to your account and all its data and assets. You could also face being barred from using the service in the future.  

Takeaways

The benefits and risks of using VPNs revolve around privacy, protection, security, and anonymity of your data. The provider should be the deciding factor in whether your chosen service can minimize the risks while having a reputation for ensuring the benefits.

Most cyber security experts recommend using VPNs with reputable providers and being cautious with free versions shown on web browsers. Ultimately, it’s your choice to decide whether the risks are worth it to gain the benefits.

@design_hunger

Building a business is a demanding and time-consuming endeavor. Once this occurs, it is natural if you have let other priorities go as a result. On the other hand, failure to maintain a healthy lifestyle for an extended period of time may cause undesirable consequences. If you do not maintain your health, you run the danger of being burnt out. In fact, 78 percent of business founders have admitted to having gone through it.

It is critical to establish good habits from the beginning in order to avoid the development of stress-related side effects over time, such as insomnia and anxiety. It is not necessary to wait until your company has gotten off the ground to begin attempting to achieve an appropriate work-life balance. Eventually, you will discover that there is always an excuse to put off taking care of your mental and physical health.

According to statistics, burnout is more likely to occur within the first two to ten years of your company's existence. This is precisely why it is necessary to take quick action in the following areas:

Diet

Grabbing lunch on the run is appropriate once in a while, but the phrase ‘quick and easy’ should never be used to describe your diet. Instead of feeling that you are too busy to enjoy regular, healthy meals, consider the possibility that you require regular, nutritious meals because you are so busy. It goes without saying that food is fuel and that without it, your body is susceptible to a breakdown. The first step you should do is to designate a certain lunch hour for yourself. You must commit to eating during this designated lunch hour each day, ideally away from your work if you want it to be considered a priority.

Rather than consuming sugary meals that provide a rapid burst of energy followed by a crash, choose foods that provide sustained energy throughout the day. This includes proteins, carbohydrates, cereals, and legumes. Preparing nutritious snacks for the workplace, such as nuts and dried fruit, will allow you to breeze through the day.

Everyone has heard it before, and it is still true today: “Breakfast is an essential meal of the day.” No matter how many times you have heard it, it is just a non-negotiable at this point. Set your alarm for a time when you will have enough time to eat so that you may begin your working day in the best possible manner.

Sleep

What is the significance of addressing sleep first? Quite simply, when you have a hectic schedule, it is generally the first area to suffer. This is a serious problem, as the importance of getting enough sleep at regular hours cannot be stressed. After all, getting enough sleep is one of the most crucial things you can do to stay healthy. It is a natural healer that aids in the reduction of stress levels in the body. Sleep deprivation impairs your ability to concentrate, problem-solve, and make judgments, all of which can affect your ability to maintain your business successfully.

A few reasons why you may be sleep-compromised are due to environmental stresses such as noise pollution that occurs when living in the city and urban areas. For example, you may live in NYC, so finding soundproof windows would be of paramount importance for removing up to 95% of outside noise. It will also significantly reduce dirt and drafts that usually can affect the quality of the air in your home.

If you are having difficulty getting a good night's sleep, there are several actions you may take. To begin, the most obvious and, at times, the most difficult step is to decrease your screen usage at night. For computers and mobile phones, this means imposing a rigorous cut-off time when they are used beyond certain hours. You should also refrain from drinking coffee after 3 p.m. and avoid eating large meals immediately before bedtime.

health

When we are busy, we often neglect our existing health concerns and may put them off repeatedly. We think that unless there is something urgently wrong with us, we can wait to speak to a professional or seek help. The truth is that prevention is always better than a cure. Whether it is routine appointments with your medical care provider, or if you have medical conditions such as familial hypercholesterolemia or diabetes that require a medical professional to keep a close eye on you, it is vital that you stay up to date with the medical care you require.

Mental health

Taking care of your physical well-being is one thing. Another thing to remember is to look after your brain. They are, nonetheless, intricately intertwined. Exercise, for example, has been shown to have anti-depressant properties.

Another strategy to maintain a healthy frame of mind is to establish relationships with other people. Working long hours might cause you to become estranged from your family and friends, which may have a negative effect on your mood. What is the solution? Concentrate on carving out quality time with them, and most importantly, put your cell phone aside while you are doing so.

If you have the opportunity to spend quality time with friends or family in nature, even better. Even a limited period of time spent outside can have a significant impact on lowering the risk of developing anxiety, stress, and depression.

In 2015, the cannabis market was valued at $90 million. According to Grand View Research Inc, that number will jump to $22 billion within the next year - and a staggering $146.6 billion by 2025. A combination of widespread legalization, significant investment and increased research has resulted in a complete shift in the way consumers look at cannabis.

It’s safe to say that CBD is indeed much more than just another trend. But what does this mean for you? Is there some kind of untapped potential that’s worth making a business venture out of, or is it too late? Let’s take a look at the future of the CBD industry and what has made it such a compelling product.

Image Source

Vast Potential

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As you may already know, cannabidiol, or CBD for short, is one of the most well-documented compounds of hemp, which is a type of cannabis plant. It is free from tetrahydrocannabinol (THC), which is what the media and general public usually associate with cannabis due to its psychoactive properties.

A legal limit of 0.3% THC content applies to CBD products in the United States, but most of them contain none at all. As more and more consumers learn this fact, the stigma around cannabis continues to dwindle.

This, combined with an increase in the publication of scientific research around its health benefits, is putting CBD under a positive new light in the eyes of the general public. Its ability to treat an ever-growing list of conditions makes it a compelling health supplement for many people.

This goes a long way in speaking for its potential, as there’s a clear demand for cannabis products. While there are many entrepreneurs who have already capitalized on this, the cannabis industry is far from oversaturated.

Health Benefits

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To better understand why the demand for CBD products is something that will continue to increase, let’s run through some of its better-known and more well-researched health benefits. Keep in mind that we’re far from done when it comes to researching its effects on the human body, so there’s still much to be unraveled.

So far, we know that CBD oil is capable of reducing our risk of diabetes, cardiovascular disease, cancer, bone disease and much more. Its anti-inflammatory properties help protect our skin and reduce signs of aging, in addition to treating acne. This alone means there’s a significant potential for CBD in the skincare industry.

Another major concern that general consumers have today is stress and anxiety. Popular treatments usually involve the use of pharmaceutical drugs with undesirable side-effects. Numerous studies have shown that CBD oil is highly capable of treating anxiety and stress, but without all the negative side-effects.

There’s also depression, something that over 16 million Americans suffer from. Unsurprisingly, we’ve found that CBD oil positively affects our serotonin levels, thus making it capable of reducing depression and other mood disorders. This list can quite frankly go on forever, as CBD oil is also capable of treating sleep disorders and chronic pain, among others issues.

Cashing in

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This exhaustive list of health benefits means there are countless people who can benefit from CBD, which is great news for someone who wants to cash in on this industry while it’s still in its relative infancy. If you’re interested, be sure to check out this post on becoming a CBD oil distributor, which explains in further detail what you can expect.

It should be very clear at this point that now is the best time to enter the CBD industry. With enough persistence and a bit of creativity, you can easily become a key player in helping the world enjoy the benefits of cannabis products.

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Disclosure: The content in this article is from a trusted Hello Lovely Living contributor.