In the ever-evolving digital landscape, the intersection of e-commerce and women's fashion is a vibrant testament to innovation and adaptability. The transition from traditional brick-and-mortar stores to online shopping platforms has not only transformed how we access and purchase fashion but also revolutionized the expectations around it.

With advancements in technology, a growing emphasis on sustainability, and the desire for personalized shopping experiences, the landscape of women's fashion e-commerce is experiencing a dynamic shift. As we delve into this exciting journey, we uncover the trends that are not only shaping consumer behavior but also setting new benchmarks for online retailers.

This article aims to navigate the future of online shopping—highlighting how these emerging trends are paving the way for a more interactive, eco-conscious, and customized approach to women's fashion. Through this lens, we invite you to explore the innovative trends that promise to redefine the essence of style and shopping in the digital age.

No. 1

The Rise of Virtual Fitting Rooms

One of the most exciting developments in women's fashion e-commerce is the advent of virtual fitting rooms. These digital innovations allow shoppers to try on clothes virtually, using augmented reality (AR) to superimpose clothing items onto their digital avatars. This technology addresses one of the biggest challenges of online shopping—uncertainty regarding fit and appearance—making it a lucrative advancement for the industry.

No. 2

Spotlight on High-End Fashion

As consumers increasingly turn to online shopping for their high-end fashion needs, retailers like Charles Vermont are leading the way in offering an exemplary online shopping experience. With a keen eye for quality and detail, Charles Vermont high end women's clothing showcases how luxury brands can thrive in the digital marketplace, blending impeccable style with the convenience of online shopping. Their approach underscores the importance of brand prestige and customer trust in the competitive online fashion sector.

No. 3

Sustainability Takes Center Stage

Sustainability is becoming a non-negotiable aspect of fashion e-commerce, with consumers demanding more eco-friendly practices from their favorite brands. This trend is driving the growth of sustainable fashion, where eco-conscious materials, ethical production processes, and circular fashion models are becoming the norm. Online retailers are responding by highlighting their sustainability credentials, from sourcing to packaging, appealing to the environmentally aware shopper.

No. 4

The Personalization Revolution

AI and machine learning are enabling unprecedented levels of personalization in women's fashion e-commerce. Online retailers are now able to offer personalized shopping experiences, product recommendations, and styling advice based on the individual customer's preferences, browsing behavior, and purchase history. This trend is enhancing customer satisfaction, loyalty, and ultimately, sales.

No. 5

Influencer Collaborations and Social Commerce

Social media platforms have evolved into powerful e-commerce channels, thanks in part to influencer collaborations. These partnerships are incredibly effective in women's fashion, where influencers' endorsements can significantly impact purchasing decisions. Furthermore, social commerce features allow consumers to purchase directly through social media, making it a seamless journey from discovery to checkout.

No. 6

Seamless Omnichannel Experiences

The boundary between online and offline shopping is becoming increasingly blurred. Consumers expect a seamless omnichannel experience, where their journey can fluidly transition from social media to e-commerce websites, and into physical stores without any friction. Retailers are leveraging technology to create cohesive brand experiences across all platforms, ensuring that consumers receive personalized and consistent service no matter how they choose to shop.

No. 7

Interactive and Immersive Shopping

E-commerce is becoming more interactive and immersive, with technologies like 3D imaging and augmented reality (AR) allowing customers to view products in a more lifelike manner. These advancements enable shoppers to better visualize how a product would look in real life or their own space, making the online shopping experience richer and reducing the likelihood of returns.

No. 8

Data Security and Privacy

As e-commerce continues to grow, so does the importance of data security and privacy. Consumers are becoming more aware of their digital footprint and are expecting transparent and secure shopping environments. Retailers must prioritize protecting customer data and building trust through robust security measures and clear communication about how customer information is used and protected.

No. 9

Fast and Eco-Friendly Shipping Options

Fast shipping is no longer enough; eco-friendly delivery options are becoming a competitive edge for online retailers. Consumers are looking for brands that align with their values, including reducing environmental impact. Offering carbon-neutral shipping, sustainable packaging, and efficient logistics are trends gaining traction among eco-conscious shoppers.

By leveraging Shopify's customer retention tools, business owners create a seamless and rewarding shopping experience that encourages loyalty and boosts customer lifetime value.

No. 10

After-Sale Services and Community Building

Post-purchase experiences are increasingly significant in retaining customers. Exceptional after-sale services are essential, including email marketing automation, easy returns, online customer support, and loyalty programs. Additionally, brands are building online communities where customers can engage, share experiences, and connect over shared interests, further enhancing brand loyalty.

No. 11

The Growth of Niche Markets

The future of women's fashion e-commerce also lies in the growth of niche markets. Online platforms allow for the flourishing of specialized brands that cater to specific styles, sizes, and communities, offering diversity and choice that was previously unavailable in traditional retail settings.

No. 12

Leveraging Analytics for Enhanced Customer Insights

Finally, utilizing analytics in e-commerce enables brands to gain deep insights into customer behavior, preferences, and trends. This data-driven approach allows for more accurate inventory management, targeted marketing strategies, and improved product development, ensuring that brands stay ahead in a competitive market.

Takeaways

The future of women's fashion e-commerce is bright, marked by continuous innovation, heightened consumer expectations, and an ever-expanding digital landscape. As we move forward, the success of online retailers will depend on their ability to adapt to these trends, embrace new technologies, and maintain a strong connection with their customers.

From the seamless integration of high-end fashion experiences, as seen with Charles Vermont's high-end women's clothing, to the implementation of sustainable practices and advanced security measures, each trend offers a pathway to a more engaging, personalized, and conscientious shopping experience.

As we navigate this future, one thing is clear: the world of women's fashion e-commerce is evolving in exciting ways, promising new opportunities for retailers and consumers alike.

THE LIST

Business

✔️

Shopify

At Hello Lovely Living, we understand the importance of building strong relationships with customers. One key aspect of nurturing these connections is through effective customer retention strategies.

With Shopify's user-friendly online tools, businesses can easily engage with customers, offer personalized recommendations, and create seamless shopping experiences. Utilizing the most up-to-date features such as automated email campaigns, targeted promotions based on purchase history, and tailored product suggestions, businesses can provide value to their audiences while keeping them engaged and coming back for more.

Shopify empowers businesses to analyze customer data, track behaviors, and customize interactions to meet individual needs effectively. This personalized approach enhances the overall shopping experience and fosters a sense of connection and loyalty within a community.

By leveraging Shopify's innovative tools, businesses can continue cultivating meaningful relationships with customers.

✔️

Start for free, then get your first month for $1

Home repairs are often viewed through the lens of necessity, but they offer a deeper insight into our lifestyle choices and priorities. Our decisions regarding our homes speak volumes about what we value and how we live our lives; it is in these choices that our quality of life intertwines and provides a backdrop where we turn a house into a home and raise a family.

@eggcanvas and @mayflowerauberge

In the heart of Indiana, nestled within the quiet charm of Hendricks County, lies Brownsburg. With its friendly faces and community spirit, this small town offers a glimpse into the quintessential American lifestyle.

Brownsburg isn't just a place; it's a backdrop for living, a canvas on which residents paint their lives through the homes they build and maintain. It's here, in Brownsburg, where the significance of home repairs transcends mere upkeep, mirroring the lifestyle choices and priorities of its inhabitants.

The decision to replace a roof, fix a leak, or update a living room in Brownsburg does more than maintain a structure; it reflects the personal values, environmental considerations, and the very essence of what the residents hold dear. From the bustling main streets to the serene suburbs, each home tells a story of commitment, care, and community. 

In this exploration of Brownsburg and the broader implications of home maintenance, we delve into how these choices are a direct reflection of individual lifestyles and priorities.

No. 1

The Cost of Keeping a Roof Over Your Head

The roof is more than just a structural component of our home; it's a critical investment in our family's safety and comfort. Taking the cost of a roof replacement in Brownsburg as an example, we can understand the broader implications of home maintenance. 

In Brownsburg Roof Replacement cost is influenced by various factors, including the size of the roof, the materials selected, the complexity of the job, and the choice of roofing contractor, such as Storm Warrior Roofing. Opting for a reputable contractor like Storm Warrior Roofing can ensure quality workmanship and materials, which are crucial for the longevity and durability of your roof.

Regular maintenance can prevent the need for a costly replacement, illustrating how proactive care reflects a homeowner's dedication to their home's longevity and their family's well-being.

No. 2

Budgeting for Home Maintenance: A Test of Priorities

Effective home maintenance is a balancing act between current needs and future savings, making budgeting a crucial skill for homeowners. Allocating funds for regular upkeep and potential repairs is a clear indicator of a homeowner's foresight and prioritization.

A clear home maintenance budget ensures that when the unexpected happens, the financial impact is manageable. Budgeting for home maintenance requires discipline and a long-term perspective, traits that reveal much about a homeowner's approach to financial stability and responsibility.

No. 3

DIY vs. Professional Repairs: Balancing Cost and Quality

The decision to tackle repairs as DIY projects or to hire professionals is often a reflection of one's lifestyle, skills, and values. DIY repairs can offer savings and a sense of personal achievement, appealing to those who value self-reliance and the satisfaction of hands-on work.

On the other hand, opting for professional services may reflect a preference for quality, efficiency, and the assurance that comes with expert workmanship. This choice demonstrates a homeowner's willingness to invest in their home's integrity, acknowledging the importance of specialized skills for certain tasks.

No. 4

Eco-Friendly Home Repairs: Reflecting Environmental Values

Increasingly, homeowners are considering the environmental impact of their repair and renovation choices. Opting for eco-friendly materials and sustainable practices is a testament to a homeowner's environmental consciousness.

Whether it's choosing low-VOC paints, installing energy-efficient windows, or using reclaimed materials, these decisions signal a commitment to reducing one's carbon footprint. Eco-friendly repairs reflect a lifestyle choice prioritizing sustainability and responsibility towards the planet, showcasing how home maintenance decisions can align with broader environmental values.

No. 5

Home Repairs as Investment in Comfort and Safety

Investing in home repairs is not just about maintaining a property's aesthetic appeal or market value; it's also about enhancing the comfort and safety of the living space. When homeowners take pride in their homes, they do so with the knowledge that every investment reaps long-term rewards.

Prioritizing repairs that improve the home's functionality and livability, such as upgrading insulation or ensuring electrical safety, demonstrates a homeowner's focus on the well-being of their family. These decisions are indicative of a lifestyle that values quality of life and peace of mind, reinforcing the idea that our homes are extensions of our priorities and care for our loved ones.

No. 6

Technology and Home Repairs: Embracing Modern Solutions

Integrating technology into home repairs and improvements reflects a homeowner's adaptability and forward-thinking nature. Smart home technologies, energy-efficient appliances, and advanced materials offer enhanced functionality, security, and energy savings.

Opting for these modern solutions can significantly improve the quality of living while also being cost-effective in the long run. This choice not only demonstrates a commitment to embracing new technologies but also highlights a lifestyle that values efficiency and innovation. Homeowners who prioritize these advancements are often looking to make their lives easier, safer, and more connected.

No. 7

Cultural and Social Influences on Home Repair Choices

Home repair choices can also be a reflection of cultural and social influences. The materials, designs, and technologies selected for home improvements can reveal a homeowner's cultural heritage or social commitments. By incorporating meaningful elements into the home, the home becomes a haven for shared experiences that go beyond mere necessity.

For instance, a preference for certain architectural styles or materials might stem from cultural traditions, while the choice to create more open spaces within a home could reflect a priority on social gatherings and family time. These decisions underscore how home maintenance can serve as a means of expressing identity, values, and a sense of belonging to a larger community.

No. 8

Making Memories and Building Futures

Beyond the immediate benefits of comfort, safety, and efficiency, home repairs and improvements are also about creating spaces that foster memories and support future aspirations. A home that grows and evolves with its inhabitants reflects a dynamic approach to life, where change is embraced, and the home environment is seen as a canvas for personal expression and development.

A home is a place for escaping the confines of society, where lifestyles are molded and new generations are born. An all-encompassing perspective views home maintenance not just as a series of tasks but as a journey of creating a living space that truly reflects and accommodates the evolving needs and dreams of its occupants.

Takeaways

The decisions we make in maintaining and improving our homes are multifaceted, reflecting a complex interplay of personal values, priorities, and lifestyle choices. From embracing new technologies and considering the psychological impact of our living spaces to understanding the cultural and social influences on our decisions, it's clear that home repairs go beyond mere upkeep.

Who we are, what we value, and how we envision our lives are reflected in our living spaces. As we invest in our homes, we're not just fixing and upgrading; we're crafting environments that support our well-being, express our identities, and contribute to a sustainable future.

Ultimately, the care we put into our homes is a testament to our commitment to quality living, illustrating the profound connection between our living spaces and our life choices.

The article is developed in partnership with BetterHelp.

In a world where conformity often seems like the norm, embracing your true self can be challenging. However, accepting your authentic self can be critical for your overall mental and emotional well-being. It can also be a liberating experience. 

In this article, we’ll explore the importance of being authentic and honoring your true self and provide practical tips for embracing who you are.  

No. 1

The Importance of Authenticity 

Authenticity is about living in alignment with your values, beliefs, and inner truths. It’s about accepting who you are and presenting that to the world. While it may sound easy, being authentic can often be scary, particularly when dealing with issues around sexual, gender, or cultural identity. 

While it may feel good to fit in, when we suppress or deny parts of ourselves to fit societal expectations or gain approval from others, we usually end up hurting ourselves in the process. It can be painful to ignore or mask parts of who we are for the sake of others. 

Additionally, research shows that being authentic has an array of benefits.

Research shows that being yourself: 

• Reduces stress

• Lowers anxiety

• Creates better relationships

• Boosts self-esteem

• Enhances communication

• Encourages innovation and creative thinking

• And more 

As a result, the consequence of denying who you are can be truly detrimental to your overall well-being. 

No. 2

How to Honor Your Authentic Self 

While it may not be easy to be 100% yourself all the time, here are some ways to get more comfortable being who you are. 

1. Practice Self-Reflection – Take time to explore your values, passions, and desires. Knowing how you feel about things can make it easier to know yourself. Journaling, meditation, and quiet contemplation can all help you connect with your feelings and thoughts. 

2. Embrace Your Identities – Celebrate all aspects of your identity, including your sexual orientation, gender identity, cultural background, and personal interests. Recognize that diversity is a strength and that each facet of your identity contributes to your uniqueness. 

3. Set Boundaries – Honor your needs and boundaries by setting limits on what you’re willing to accept in your relationships and interactions. Communicate assertively and respectfully when your boundaries are crossed, and prioritize self-care to maintain your emotional well-being. 

4. Express Yourself Creatively – Try to find outlets for creative self-expression. Some examples include art, writing, music, or other creative pursuits. Getting creative can make it easier to express how you feel without having to use your words. It can also lead to discovering parts of yourself that you may not have known were there. 

5. Seek Supportive and Affirmative Care – Consider seeking therapists and health professionals who understand and respect your identities and experiences. Affirmative care can provide a safe and validating space to explore and honor your authenticity. For more information on affirmative care and finding an LGBTQIA+ therapist, see https://www.betterhelp.com/advice/therapy/how-to-find-an-lgbt-therapist-near-you/.  

6. Cultivate Authentic Relationships – Surround yourself with people who appreciate and support you for who you are. Foster connections based on mutual respect, understanding, and trust. Additionally, try to get rid of relationships that undermine your authenticity or make you feel like you can’t be yourself. 

7. Practice Self-Compassion – Be gentle and compassionate with yourself as you navigate the ups and downs of life. Treat yourself with the same understanding and kindness you would give to a loved one, and try to embrace all the quirks that make you who you are. 

8. Live Your Values – Align your actions with your core values and beliefs. Make decisions that are true to who you are and reflect what matters most to you, even if they diverge from societal expectations or norms. 

Takeaways

Honoring your true self is a lifelong journey that requires courage, self-awareness, and self-compassion. By embracing authenticity and living in alignment with your values and beliefs, you can cultivate a deeper sense of fulfillment, connection, and resilience in all areas of your life. 

Ensuring your family is always in good health is a desire most of us can relate to. After all, it is something that we, as individuals, seek on our own accord whether we are disciplined at it or not. Either way, it is something that is always at the back of our minds.

You may even pose the question, “Is it even possible to attain optimal health for my family throughout the year?” With so many environmental threats posing risks to our health daily, it can almost appear that the answer is no.

However, while many things are standing in the way of good health, the good news is that there are also things standing in alignment. With the right approach, you can achieve optimal health—starting with addressing the main culprits that can interfere with your body’s ability to protect itself from illness and incorporating health-promoting practices year-round.

In this article, here are a few practices you and your family can apply to achieve health and wellness year-round.

No. 1

Be the best healthy role model there is 

By setting a good example, you and your family can live healthier if you take the position of a good role model. As a parent or caretaker, you have more influence than you know on the health outcomes of your entire family unit. You can set a positive example by prioritizing your health and ensuring that you are practicing healthy habits and getting your physical, emotional, social, and spiritual needs met while maintaining discipline in all areas.

When your loved ones see you making an effort to take care of yourself at a holistic level, you will naturally display a sense of self-value and self-worth to them without saying a word. They will learn by example that it is important to take care of themselves and make their health and well-being a priority as well. As a healthy role model, you will be modeling healthy behaviors and habits that display consistency and dedication—inspiring action in your family by simply leading the way. 

No. 2

Health and hygiene: Teach Positive habits

Avoiding common causes of viral exposure starts with good hygiene, which should be a standard measure in running a healthy household. Washing hands, brushing teeth, and taking regular showers can seem obvious, but to children and adolescents, it may take a little more effort to establish these practices regularly.

To prevent the spread of germs and maintain household cleanliness, practicing good hygiene habits to keep our families healthier takes conscious awareness and active preventative measures on each family member’s part. Everyone should wash their hands frequently with soap and water to avoid the spread of viruses. Doing so, particularly before eating or cooking, after using the toilet, or when returning home from public areas is fundamental to a healthy household.

No. 3

Mindfulness for the whole family

Instilling in family members the importance of mindfulness and stress management techniques provides them with the tools they need to handle life’s challenges with grace and resilience. Some examples include deep breathing exercises or conscious movement to alleviate stress, promote relaxation, and feel more at peace within themselves. Encouraging open communication and constructive coping mechanisms is also useful in teaching family members how to approach situations in a healthy manner, thereby setting the tone for positive outcomes.

No. 4

Promote positive relationships 

Encouraging positive relationships amongst each other and outside of the family requires educating your children about setting boundaries, core values, belief systems, and respect so that they establish this early on. By keeping these areas intact, your family unit can build and maintain healthy relationships and avoid negative experiences with people who are not in alignment.

In general, it can be very challenging to establish healthy boundaries with each other, let alone family members. So, it is necessary to intentionally set them in your household, teaching respect for each other beginning from an early age. The boundaries children learn at home pour into their current and adult interactions later in life. So, it is crucial in building overall long-term health and well-being.

No. 5

Access to health resources

It is a lifelong journey to maintain health. Knowing that it must start from within each person and is a personal responsibility takes awareness. By instilling this in your family, they will be equipped with the desire to learn the skills and knowledge to lead a healthy life. This will go a long way in ensuring your family is always taking accountability for their health and wellness at an individual level. They will understand that they are in control of their health more than they know.

At times, situations may arise, and finding a medical supply store near me might be necessary. Knowing where to buy medical supplies whenever your family needs them is also important, especially when you are presented with unexpected health needs. It is always better to be prepared, so bearing in mind that a household that is equipped with the right supplies is better than one that is not, will help ease your mind.

Takeaways

Raising a family is one of the most important roles that we will ever encounter in our lives. Being diligent in a world where the odds can seem insurmountable takes diligence, consistency, and effort. Educating your family is instinctual, and by turning inward and constantly being open to learning, you will have all the tools you need to ensure your family’s health and longevity for generations to come.

In the hustle and bustle of daily life, it is commonplace to put our needs and desires on the back burner. Eventually, we realize that we must return the focus back to ourselves instead of keeping our heads afloat only for others.

No matter how busy life gets and how mounting the pressure and stress of work are, there is more to life than just going through the motions. Finding balance becomes essential. To stop existing and truly live life, the most important priority for anyone should be to take care of themselves.

In an era with so many distractions taking us away from ourselves, we have forgotten that we are part of a larger consciousness that keeps us all connected. Each one of us is important to the grand picture and plays a significant role in the collective experience, and by neglecting our needs, we fail to recognize our value and reach our purpose for the greater good.

From an early age, we are taught to hustle, be it academically, professionally, or on a personal front. In this process and over time, we have unlearned what it truly means to live and to live life to the fullest since we are too busy fulfilling external demands.

In our academic and professional lives, we utilize our capabilities to the optimum level because they provide us with immediate and tangible results. Meanwhile, everything else about our identity is diminished, and we are left feeling more and more distant from who we really are. This leaves us feeling empty and with little fulfillment to show for all the decades of hard work.

To bring about a positive shift, we must realize the importance of our individual personal development and self-care journeys. To assure ourselves we are also fulfilling our innate needs and desires, we must avoid constantly being at the will of everyone else at the expense of our very own well-being. We can not keep diminishing our value and not expect to break down at some point.

To avoid that, you must focus on cultivating a feeling of love and appreciation by none other than yourself. A very powerful and empowering way to make yourself feel loved and cared for—that will make you feel happy on the inside—is to treat yourself with experiences that will allow you to flourish and get to know yourself from a deeper level of understanding.

Remember the ways in which your loved ones made you smile as a child. One of the most loving gestures that we received as children was gifts. It could have been anything, from a tiny chocolate to a new pencil case—gifts meant so much to us and showed us how loved and important we are.

To make yourself feel loved, treat yourself with gifts that will help you connect with your higher self. Why wait for anyone else to give you gifts when you can do that yourself? When you treat yourself to something, especially something that suits your greatest needs, brings you happiness, and comfort, and makes you feel elated, it is all worthwhile.

Treating yourself to gifts not only makes you feel more empowered, confident, and alive, but it also enhances your attention to practices of self-care and self-love. At last, it is time to give yourself some TLC (Tender Loving Care).

Now, how do you choose a gift for yourself that will take care of your needs all at once? We have prepared a guide that can help you in your pursuit of finding the perfect gift for yourself.

Before finding the ideal gift, reflect on your needs and desires and what brings you closer to your inner self. By identifying these things, you can narrow down a few options that are best suited for you.

No. 1

Gifts for self-development

Self-care and self-development go hand-in-hand. Working on improving yourself is an intentional way to show yourself self-love and self-care. Choosing to learn, grow, and become a better version of yourself is the best gift you can give yourself.

To push yourself beyond your comfort zone demands courage, strength, and mental stamina. Self-help books, educational courses, and retreats are a step in the right direction.

No. 2

Gifts that nurture your soul

To nurture your soul, find activities that help you cultivate inner joy and peace. This could be anything that fires your passion and piques your interest—giving you a sense of purpose and happiness.

If art is therapeutic for you, try adult coloring books with intricate designs and motifs to help calm your mind and provide instant relaxation. There are so many possibilities to explore, and by rekindling your love for activities you enjoy, you will return to a place of stillness and peace that was always there.

No. 3

Gifts that nourish your mind and body

Keeping your body healthy and giving it the care it requires and deserves is an essential part of maintaining overall health and well-being. If relaxation is what you are aiming for, treat yourself to something that soothes your mind and body simultaneously.

Treating yourself to a visit to the spa or a detox retreat, giving yourself a few meditation sessions, or going to the gym daily are all nurturing experiences that will leave you feeling more connected to yourself—releasing any trapped emotions that once held you back.

Here are some amazing options to consider: https://restanddigest.com.au/collections/curated-self-care-gifts/

No. 4

Mindful gifts

Keeping your mind engaged and stimulated is a great way to pave your growth and expand the horizons of your mind. Stagnation is the enemy of self-love and self-growth. This could mean renewing your old hobbies or finding new ones to accelerate the feel-good hormones in your brain.

Enrolling in a workshop you have always wanted to attend or traveling to a new place you have always wanted to go to can be a good option to consider in showing yourself some love. By immersing yourself in new experiences, you have the opportunity to step outside of your comfort zone, developing a deeper sense of self, and finding greater meaning in the world around you.

No. 5

Gifts of luxury

If luxury is what you have always wanted to experience and always thought was outside of your reach, now is the time to give yourself the very best in life—be it those pairs of stilettos, something as small as lipstick from a high-end luxury brand that you have been eyeing, or that niche perfume that you have smelled and loved—you deserve to experience all of life’s luxuries. Giving yourself a treat of luxury can give you a sense of accomplishment, especially when you have associated it with a goal.

Takeaways

When choosing a gift for yourself that nurtures your body, mind, and soul, it is important to know what makes you feel truly happy, what ignites your soul, and what makes you feel alive—lighting the innermost fibers of your being. Learn to celebrate not just your achievements, but also the immediate progress you make every step of the way. You deserve to reward yourself for that since life is too short to only be measured in achievements.