Attracting new customers can be challenging, but when you do, you want to make sure they are impressed with what your business has to offer. As a business owner, this often means that you will have to go above and beyond what your customer expects. Whether it is continuously engaging your existing customers or attracting new ones, maintaining a good impression on your brand could create lifetime relationships with your ideal customers.

Luseta Beauty’s rewards program is called Beauty Garden rewards, and customers can earn “petals” in exchange for various free incentives.

The actions you must engage to attract your customers will differ from business to business, but it is worth knowing that it will always be an investment in the end. Oftentimes satisfying customers is not easy, and an effective marketing plan is not cheap. However, going to great lengths to achieve a good balance will ensure that you are building a brand that lasts.

In the end, every business owner knows that happy customers lead to success. So how do you impress customers so that they not only return but also spread the word about your business?

Here are six tips to help you stand out from the competition and impress your customers:

01

Focus on quality Marketing efforts

The first step to impressing new customers and even potential new business partners rests in working on how you present your business. If you try to save money on marketing, you must keep in mind that the quality and value of your marketing strategies are going to be what leaves an impression on your customers. Being conscious about Socially Responsible Marketing (SRM) is the first step in creating a brand that resonates with a larger audience.

Moreover, when you are planning your next marketing campaign, think bigger, but effective. Hire a drone to record your shots, invest in animation (create an animation video), and do what other businesses are not doing. You can learn more about getting a drone for your business and explore new technologies that can help you achieve your vision.

It might sound like you are being a bit over the top, but going for what is new and premium in the market is exactly what you need to grab the attention of both customers and partners. Why? Because these tools will allow you to achieve the best results possible. Quality is always an indicator of a business’s success, so make sure you are communicating this to your audience.

02

Keep open communication

When you buy a product from a new business, you want to know that you are going to get what you have paid for. If you do not and are not satisfied, you will want to know that you can easily and quickly communicate with the business about getting it sorted. If you keep your communications closed, you are not going to be able to reassure your customers that their orders are secure and that they are not going to lose out when they buy from you.

It is also important to be ready to answer any questions about your products or services, as you may have prospective customers who are ready to make a purchase but would like to learn just a little more. The quicker you answer their questions, the more likely you are to address their concerns and make a sale, so have someone ready and waiting to respond to all customers who write in. It may even be a good idea to have an automated response set up for certain questions.

03

Provide quality products & services

It is one thing to show off and make many promises about your products and services, but you must ensure that you are capable of actually following through with them. You would not want to waste a great marketing campaign on something that your customer is ultimately going to be disappointed with. When you are making these promises of quality, be confident that you can deliver them. Sure, quality products and services are more expensive to put out, but this is fundamental if you want your business to grow a reputation for quality.

Selling poor-quality products is going to be cheaper for you, and will save you a chunk of money in the short term, but it is not great for long-term business; It is disappointing, and if your competitors are offering better products while being heavily committed to socially responsible practices, you are going to lose your customers to them. It is important that if you change up suppliers at some point, you do not lose the quality that you have always provided. Your existing customers may feel cheated, and your business’ reputation will decline.

04

Surprise them

If you have highly anticipated products, features, or services you are planning to launch, know that the wait can kill the excitement for your customers. If you are going to announce something, you will want to make sure you are not announcing it too early on in the process. Being spontaneous is much more effective and allows customers to make their purchases based on the excitement, rather than waiting for all of the hype around it to die.

The problem with many marketing campaigns is that by the time it is released, customers have moved on. Since customers are constantly bombarded with marketing messages, their purchasing decisions rely on their immediate needs being met, so timing is everything. Ensure that your marketing campaigns are lined up in a way that guarantees that you are maximizing your reach and engagement.

The truth is, no one is going to complain about sudden positive changes within your business that came without a formal announcement. Implementing a reward system? No need to announce it beforehand. Hosting a sale? Announcing it too early is not going to do your business any good. Let things be spontaneous—your customers will be excited to know that you have been diligently working on new things. If you already have the right marketing channels in place, like social media, you can quickly announce these things just in time for customers to take part.

05

Offer rewards & incentives

If there is one thing that is sure to impress your customers, it is seeing that you are giving out rewards and incentives to returning customers. It is not often that a business surprises its customers with free products, so reward programs are a very good way to create a loyal community. Allowing your customers a discount after spending a certain amount of money, or giving them a free product after a certain number of purchases, will make them more likely to return to your business over a competitor’s. 

Of course, if not done correctly, these reward systems can work against you, so it is important that you plan it out properly and make sure you can implement it without it costing your business in the long run. The good thing about having rewards as incentives is that it might be what causes your business to grow quicker in popularity, which is why it is worth implementing so long as you are prepared. Having to remove a rewards program later down the line is not going to be good for your reputation, so be sure to plan it out so that you can justify these expenses and guarantee a return on your investment.

Luseta Beauty is a company we discovered that has this all figured out. The way they bring rewards to their most loyal customers is through various ways to earn “petals”, which they have used to term their rewards points. From free shipping and vouchers to free products and birthday petals, they are making it fun to shop with them. Why would customers not want to be rewarded for the things they buy? They also offer access to exclusive promotions and tester panels with different tiers depending on how much customers spend within a year.

06

Listen to feedback

It is not often that a customer gets to feel the reward of having taken part in the development or improvement of a business. It helps the customer to feel valued, and it shows that the brand itself cares about what its customers want. Taking feedback from your customers and using it to improve your business can be a great way to show that you value your customers, and are committed to providing a positive experience for them.

When you ask for and act on customer feedback, you are showing your customers that their opinion matters. This can help build trust with your customers in a day and age where the customer really influences every aspect of a business. It can also be a big differentiator in today's crowded market and can lead to increased customer retention and referrals.

Takeaways

Overall, impressing customers is about much more than just delivering a product or service. It is about customer service, being a trusted solution, and building a relationship with those who choose to do business with you when they could have easily gone elsewhere. Let them know that they are valued and that they made the right decision. When customers see that you are not just in business for profit, but rather to deliver an exceptional experience and provide long-term value, they will be more committed to your brand and look to you for their future needs.

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When it comes to improving your health, many different options are available. You can eat healthy foods, exercise, and take supplements. You can also use essential oils and other natural remedies. A natural remedy that you may have never heard of is terpenes.

Terpenes are a diverse group of organic compounds found in plants and fruits. They are responsible for the unique scents and flavors of various plants. Terpenes may have beneficial properties, including anti-inflammatory, antioxidant, and analgesic effects. Terpenes may also help improve mood and cognitive function.

What are terpenes, and what do they do?

Leaves and flowers of plants produce terpenes in special glands on their surface. When the plant is disturbed, these glands release the terpenes into the air, providing a defense against predators and pests. Terpenes are also responsible for the distinctive aromas of many fruits and spices. For instance, the fragrant oils giving cannabis its diversity are associated with the various types of terpenes found in each strain. 

The therapeutic effects of terpenes have been known for centuries. In traditional Chinese medicine, terpenes are used to treat various conditions, including pain, inflammation, and anxiety. In the United States, terpenes are increasingly used in natural and alternative medicines.

Four benefits of terpenes that you may not know about

Terpenes have been studied extensively in scientific literature over the past few decades. Here are four known benefits of terpenes:

01

The entourage effect

The entourage effect is one of the most exciting areas of study in terpenes. The entourage effect is the synergistic interaction between different compounds in cannabis that leads to improved therapeutic effects.

02

Anti-inflammatory effects

One of the most well-known benefits of terpenes is their anti-inflammatory effects. These effects might help treat conditions like arthritis and Crohn's disease.

Terpenes may reduce inflammation by inhibiting the production of pro-inflammatory cytokines. In addition, terpenes may have the ability to modulate the body's immune response.

03

Antioxidant effects

Another important benefit of terpenes is their ability to act as antioxidants. Terpenes scavenge damaging free radicals and help to protect cells from oxidative damage. This property of terpenes is thought to be responsible for many of the health benefits associated with them.

04

Analgesic effects

Terpenes might also have analgesic effects. This means that they may help to relieve pain. Terpenes work by modulating the body's pain response and inhibiting the activity of pain-inducing enzymes.

How to use terpenes to improve your health

You can use terpenes to improve your health in several ways; You can take them orally in foods or drinks, inhale them by vaping or aromatherapy, or apply them topically in creams. There are many different types of terpenes, each with its unique benefits. Here are some of the most popular terpenes and their effects: 

• Limonene - Limonene is a terpene found in many plants and fruits. It has various beneficial properties, including anti-inflammatory, antioxidant, and analgesic effects.

• Myrcene - When consumed in large quantities, myrcene may sedate and impair locomotion. Researchers discovered that myrcene has anti-inflammatory properties in cells, as well as the ability to slow damage and disease progression. Myrcene's anti-inflammatory properties may aid in the killing of cancerous cells.

• Linalool - Linalool is a naturally occurring essential oil found in many plants and is one of the most common terpenes in cannabis and lavender. It has calming properties, making it helpful in treating depression and anxiety.

Takeaways

In closing, terpenes are generally safe for most people. However, some people may experience side effects such as skin irritation and headaches. If you experience any adverse effects, stop taking terpenes and speak to your healthcare provider. By developing your knowledge of the different terpenes available and their properties, you will be well-equipped when shopping for products that contain them. You will be able to identify the positive effects that you would like to experience and narrow down the most beneficial terpenes for you.

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Menopause is the medical term for the season in a woman's life when she goes through hormonal changes that cause her menstrual cycle to stop. It usually happens between the ages of 45 and 55, but it can happen at an earlier age such as your early 40s as well.

As women age, their ovaries stop releasing eggs and producing most of their estrogen, and they go into menopause. Menopausal symptoms can include hot flashes, mood swings and anxiety, loss of libido, vaginal dryness, trouble sleeping, and more.

There are different stages of menopause:

• Perimenopause is also referred to as “menopause transition,” and can occur up to 10 years before menopause actually begins.

• Menopause is the halt of a woman's menstrual cycle.

• Postmenopause is considered the 10 years that follow menopause.

The symptoms of menopause are different for everyone—some women have few or no symptoms, while others have many. It is important to address your symptoms so that you are able to identify ways that can help improve your quality of life during this transition. In this article, we will discuss several ways to treat and ease the symptoms of menopause, naturally.

01

Reduce stress

Stress is a major cause of many health problems. It can lead to high blood pressure, heart disease, and depression. It is important to reduce stress as it has a major impact on our overall health. Stress also has a negative effect on the way we feel and respond. It can manifest in the body as pain and inflammation.

There are many ways to reduce stress without having to resort to medication or expensive treatments and a plethora of side effects. Some of these ways include being attentive to the foods you are consuming, getting enough sleep, exercising regularly, and setting aside time for self-care and wellness practices.

02

Use food as medicine

We all know that a balanced diet is important for our health, but what is the ideal diet during menopause? To properly answer this question, we must first gain awareness that, to begin with (and since birth), we have been misguided in our understanding of the ideal diet. What has been considered a balanced diet is actually not; What we are eating is having detrimental effects on our health.

In light of this, we must relearn what nutrition is and learn how to use food as medicine. By focusing on nutrient-dense whole foods, fruits, and vegetables, we can discover that in terms of regulating our health, we are more in control than we think. We can create desirable health outcomes simply by being more educated about what we are eating.

A few key factors that have been found beneficial in treating menopause-related symptoms are: avoiding high-fat or sugary foods, eating plenty of fruits and vegetables, and drinking plenty of water every day. You should also avoid caffeine as there has been a link between caffeine intake and hot flashes.

03

Try cannabis to ease your symptoms

A great amount of research shows that cannabis has been found to be effective in treating symptoms of menopause. In a study published in the journal, Menopause, the top three menopause-related symptoms that women prefer cannabis to help with were sleep disturbance (67.4%), mood/anxiety (46.1%), and libido (30.4%).

When deciding on cannabis to treat menopausal symptoms, it is best to consider the different characteristics of products (e.g., mode of use, cannabinoid profile) all of which can yield different results and side effects.

For instance, a sativa strain will provide different effects and modes of relief than an indica strain. It is best to do your research and learn about the vast selection of cannabis products available. You can then decide on the best mode of use and cannabinoid profile for yourself, then go from there. Feel comfortable experimenting as this is the only way that you will discover what works best for you.

04

Stay active with regular exercise

Exercise is important for your health and mental well-being. It can dramatically help you feel better while you are going through menopause.

There are many benefits of exercise during menopause, including:

• Helps with weight loss and helps the body maintain muscle mass, which can be lost during menopause.

• Promotes a healthy heart and increases blood flow to the brain.

• Makes it easier to sleep better and have more energy throughout the day.

• Promotes mood stability, reduces anxiety, and improves memory.

Takeaways

Menopause can be a time of much stress, emotion, and change—all of which are already difficult to endure without hormonal factors involved. It is important to be attentive to the changes that your body is experiencing and to know that you can successfully manage your symptoms. As women, we are always evolving, so this is another season that we must embrace. In doing so, we can equip ourselves with the knowledge of how to best care for ourselves through this process.

@hellolovelyliving displaying her finds at The Ecology Center in San Juan Capistrano, CA

We’re only a few weeks away from the time when leaves begin to change colors and the weather transits into a colder phase. While many of us look forward to drinking hot beverages and delicious foods that come with the social setting of festivities, the winters can also be depressing for many. To help you mitigate the feelings that arise from the loss of sunlight and warmth, this blog will address five ways to help make winters more comfortable. In the long run, these steps will also help you live a proactive and healthier life. Without any delay, let’s dive right into it!

01

Get your vitamins in check

Several people experience a clinical condition known as Seasonal Additive Depression, but don’t realize the cause. Since it has now been established that depression is not caused due to a change in brain chemicals, it has much more to do with how our mind responds to stimuli. Changes like lessened natural light, shorter days, and an uncomfortable temperature can lead to seasonal depression.

However, the right nutrition can change the narrative and help you sail past these symptoms easily. Top up on your Vitamin C, D3, B12, A, and E from natural foods or supplements. Visit farm stands like The Ecology Center in San Juan Capistrano, California for fresh, organic, garden-to-table produce.

02

Start consuming CBD supplements

If you’re having trouble dealing with symptoms like depression, anxiety, or insomnia, cannabidiol can be an excellent healer. In several research papers, cannabidiol has shown a substantial improvement in the mental and physical symptoms of depression, be it clinical, seasonal, or short-term. These days, the legalized status of CBD and THC also makes it easier to purchase from trusted dispensaries like Purple Penthouse. Founded by local stoner babes in the DC & NY area, you’ll be supporting WOMEN IN WEED by ordering from Purple Penthouse in the male-dominated weed space. Make sure to research your strain on the dispensary’s knowledge base to know your ideal product.

03

Work around the daylight hours

During fall and winter, the amount of natural sunlight we receive reduces substantially. This can also cause a hormonal imbalance in your body, leading to mood swings. Make sure to spend time outside during the daylight hours, or get warm lighting like UV lamps, sodium bulbs, and others to compensate for the loss of warmth.

04

Add habits that bring joy

When times become a bit gloomy, happiness can be created with comforting habits and routines. Take up an old hobby that keeps you busy and your mind occupied. Listen to uplifting music, watch good movies, and give yourself time to rest during these months as per what makes you feel great!

05

Work on therapy

Winters are also known to bring out dark thoughts if we have a history of anxiety and depression. To navigate this path, the help of an experienced professional like a therapist or counselor is essential. If you’re struggling to reign in your thoughts and regulate your emotions, reach out for therapy to receive the support you deserve.

Takeaways

By paying attention to the little things regarding your health, you can lead a happier state, especially during the gloomier months. We hope that the tips mentioned above bring you long-lasting relief from the winter blues, and let you enjoy the season of festivities instead!

@hellolovelyliving

Anxiety is an extremely common mental health concern all around the world. After all, we are all human beings and the pressures of life can affect us all to varying degrees. In fact, it’s the most common mental health issue in the US, affecting up to 40 adults each year. If you’re struggling with anxious feelings, you are not alone. Learning how to cope more effectively will help to lessen the periods of anxiety you experience at any given time.  

If you are someone who struggles with anxious feelings, it can seem difficult to find ways to cope with what you are experiencing. Anxiety can appear difficult to manage, so much so, that at times it can feel almost impossible, but with the right strategy and approach, you can make managing your anxiety far easier to achieve. 

Looking for steps that you can take to make coping a little easier? Below are a few coping strategies that you can apply to help lessen and prevent these feelings from arising. It is far easier to prevent symptoms of anxiety and get to the root cause versus covering your symptoms over with things that only mask the problem. Feelings of anxiousness can be prevented with just a few intentional changes and healthy habits applied to your life.

NO. 1

Stay active

If you’re not already physically active on a regular basis, take positive steps to become more active. Exercise is a great way to relieve stress, so making time to work out each day - even if just for a short period of time - is a great way to keep your stress and anxiety levels low. 

To get started, it’s best to start out slow. Find a form of exercise that you enjoy. Whether that is running or practicing yoga, choose something you love. Aim to exercise or be physically active for at least 20 minutes a day. As a result, you should find that you feel far less anxious.

NO.2

Cut back on caffeinated drinks & nicotine

Both caffeine (found in coffee, teas, and sports drinks) and nicotine (found in cigarettes) can heighten feelings of anxiety and panic due to their chemical reaction within our bodies. It is a good idea to cut back on or put down these substances to keep your mood balanced.

NO. 3

Know your triggers

When it comes to feelings of anxiety, most people have triggers that make them feel anxious or cause them to panic, so it is worth taking the time to identify what these triggers are for you. By identifying the things that cause you anxiety, you can determine what steps you can take to avoid finding yourself in those situations and also learn how to manage those associated feelings. 

NO. 4

Get enough sleep

An important part of managing anxiety is making sure that you are able to get enough sleep so that you can start each day feeling rested and refreshed. When your body lacks energy, this can cause a host of issues with your mental health and can make feelings of stress and anxiety feel far worse than they are.

NO. 5

Know when you need help

Anxiety is a natural human emotion, but it is also a mental health condition that can impact all aspects of your life. If you experience severe symptoms of anxiety, or you feel anxious most of the time, it is important to recognize when you need help.

If you feel uneasy or on edge in environments that are non-threatening to others, you are unable to switch off, or you are relying on alcohol or drugs to help you to relax or feel calm, it is crucial to act. Talking to your doctor, seeking help from a therapist, and exploring treatment options can help.

For alcohol addiction, for example, strategies and therapies range from women’s sober living and intensive rehabilitation programs to medication, talking therapies, and group support sessions. A combination of therapies and treatments is often recommended for mental health disorders and addictions.

NO. 6

Look at treatment options

If your anxiety is not constant, then the idea of exploring treatment options might not seem worthwhile. However, remember that if it could help you feel better, then it could be worth taking the time to explore your options. From talking and group therapies to alternative treatments and natural remedies such as cbd oil, there are many effective natural alternatives when it comes to managing feelings of anxiety. 

“I had been suffering from cycles of anxiety and feelings of depression during PMS very frequently, so I was in search for ways that I could address what my body was lacking, naturally. During our monthly cycle, we are in need of balancing things out. Our bodies tend to be deficient, which causes symptoms to arise or be excacerbated. Upon doing some research recently, I discovered how Chaste Tree Berry, Vitamin E, Vitamin B Complex, and Evening Primrose Oil can have a positive affect on anxiety as it appears in women, specifically. Since taking these supplements together, I have noticed a significant difference and reduction in my anxiety symptoms. So far, this combination has worked for me, and I am continuing to take them daily.”

Stina x Hello Lovely Living

Takeaways

We know ourselves better than we know anyone else, so learning to identify things that you know are triggering your anxiety can drastically help you find ongoing and long-term relief. As a society, we have a tendency to reach for a product or find a reason to excuse the resulting symptom of a much larger picture. Let’s be the ones to take inventory within ourselves and find solutions that will be specific and fitting for us, individually. We do not need a one-size-fits-all approach, just some good ol’ self-love.

Have you found ways to manage your anxiety with success? How about natural anxiety treatments that have worked or are working for you. Let us know in the comments below. We would love to hear about your experiences.