No. 1
An effective marketing strategy
Utilizing car signage is a highly effective and cost-efficient method to grow your business. By placing your brand message, logo, and contact information on your company vehicles, you can significantly increase your business’s overall reach.
Regardless of where you are located, be it in metropolitan areas and cities like Los Angeles and Las Vegas, or the suburbs where mobile services are becoming more readily available, car signage provides a versatile marketing tool to business owners looking for easy implementation and functionality.
By implementing a vehicle signage strategy, business owners can promote their brands successfully and get exposure for their businesses every time their vehicle is on the road. This acts as a moving billboard, attracting attention and generating interest in a company’s products and services while operating on auto-pilot.
As a supplement to your current marketing efforts, taking advantage of multiple advertising strategies and mediums like car signage has the power to create a memorable and lasting impression on potential customers, as it displays professionalism and reinforces a company's branding.
While vehicle signage is not a new concept by any means; in the past, it is best referred to as car logos or vehicle stickers. Today, however, they are more commonly called decals or vehicle wrapping.
So, how do business owners use these graphics to grow their brands? Where do they start? To begin with, they can hire a professional vehicle wrapping company to design the artwork and install the vinyl stickers onto the company vehicles—usually a fleet of them.
If you would like to consider wrapping your company vehicles, one idea to think about is that your employee already drives the company vehicle everywhere in your local town or city. So, why not display your logo and brand and gain more exposure for your business in the process?
No. 2
Reach a broader audience
Vehicle wraps are one of the most popular marketing strategies being used today. Almost all tour and city buses utilize vehicle wraps. Third-party companies pay them to promote their brands on their largest buses while they are driven around the city and seen by thousands of people daily.
Having a high-quality vehicle wrap design made that communicates your company’s message effectively creates strong brand awareness. You have the flexibility to design your company’s vehicle wraps the way you would like as well, so you do not have to worry about over-committing to something you can change out.
It is, however, very important to hire a good vehicle wrap company to do the installation. The company must have the skills and tools to install graphics on your vehicle correctly and ensure that the graphics are installed perfectly and look great.
Vehicle wraps allow you to reach a broader audience within the specific area that you are targeting which would otherwise not likely be exposed to your brand through traditional marketing efforts.
If you have several vehicles, you will increase your reach even more. Additionally, if you want to promote your small business in conjunction with this, you can use local advertising to promote your brand and grow your business faster.
No. 3
Showcase Your Promotions
You most likely hold promotions for a specific period. Use vehicle signage to showcase these limited-time promotions so you can get your promotions noticed quickly. If you can use vehicle signage to promote a special discount or a seasonal sale, you will likely reach more people.
Since they can be changed out as well, you can create different wraps for seasonal promotions. Incorporate your company’s design elements, logo, and tagline to attract the attention of existing or potential customers.
While your company drivers are more likely to commute around the local area, your message will, therefore, reach the local neighborhoods. The reality is, some people may not use common marketing mediums like magazines, TV, or the Internet. They will see your vehicle signage while walking down the street, and your message will reach them.
Passerbys may even share your promotions with their family and friends by word-of-mouth. If they are already searching for the products or services you are offering, they are more likely to contact you. This is why adding your company’s contact information in a prominent location is imperative. You must make it easy for people to reach you.
No. 4
Build Customer Trust
If your brand is more visible in your local community, many people may recognize it. People do business with brands that they know and trust.
Fortunately, you can use vehicle signage to build brand awareness and customer trust simultaneously. With effective vehicle signage, you can display professionalism to your potential customers.
You will, therefore, build customer trust in the process and foster customer retention because they will be used to seeing your business within the community. In short, building customer trust can help you attain loyal customers in the long run.
No. 5
Promote Your Business Locally
Would you like to target the local market? It is helpful to use vehicle signage for this. It is the same concept as using local SEO to promote a local business. Using vehicle signage to target local residents will allow your business to be prominently seen within your target market areas.
Using vehicle graphics is essential in local areas because your drivers are already regularly making rounds around the local streets and neighborhoods, thereby increasing the probability that you will reach those looking for your service.
Local residents will see your vehicle graphics, and if they see your vehicles regularly, they will remember your brand. In fact, planning your routes carefully can expose your message in particular regions, neighborhoods, alleys, and streets.
No. 6
Protect your company vehicles
Not only does vehicle wrapping promote your brand, but it keeps your vehicles in great condition. The wrap itself acts as a protective layer, preventing unsightly chips and scratches that may occur when going about your business. As you would protect your interior with car mats, you can also protect your exterior with this method.
No. 7
a Cost-Efficient marketing solution
If you are a new business owner or have an established business, you can use vehicle wraps to promote your business at a fraction of the cost of what it would be for a billboard or commercial.
It is inexpensive to install vehicle signage on your vehicles. On the contrary, it is costly to use printed ads, magazines, and TV to promote your business. By using this marketing strategy, you do not need to spend as much money to promote your business and build your brand.
The most successful brands spend more money on prime billboard spots at train stations and bus stops. As a small business, you can not compete with these companies. So, alternatives such as this are there to help you stay within budget while meeting your marketing goals.
Takeaways
Avoid competing with large companies with your marketing efforts. Instead, use vehicle signage to advertise your small business. It is inexpensive to design and create vehicle graphics, and you can customize it to your liking. You can even change your vehicle signage anytime you want. If you do not need to change your vehicle signage regularly, it can also last for a very long time with proper maintenance. So, consider this investment to launch your business further and gain the visibility your business needs with the use of vehicle signage.
