Marianna Hewitt celebrating International Women’s Day with Oak and Fort, a modern lifestyle brand which is not only woman-founded but also led by women. Since the launch of her flagship product, the Jet Lag Mask, she has been a great force in the wellness and self-care movement, inspiring others with her success.

Operating a new business can be an exciting, but daunting adventure, with several factors to consider before leaping. Statistics show that more than 50% of all small businesses collapse before their fifth anniversary.

Before opening your doors for business, there are various critical stages, from drafting a business strategy and collecting money to building a brand and establishing operations. A detailed checklist ensures you cover all the crucial bases and set yourself up for success.

01

Knowledge or ability

Obtain the required skills and knowledge necessary to succeed in your chosen industry once you decide on the type of business you want to establish. Although it will take time and work, you will have all the information you need to launch your business idea from scratch.

Since it is critical to have a business plan, gathering all of the pertinent reseach will make it that much easier to compile all of the data you need. By creating a business plan, you will determine if your service is in demand and if it is worthwhile to pursue the idea in the first place.

If you have the appropriate expertise, create a business plan independently. Alternatively, you can always seek the assistance of an experienced business consultant.

02

Staffing

Your staff can either grow or destroy your business. Without competent human resources, no company can thrive. Therefore, you must enlist a team of knowledgeable staff who plan to attract the right talent for you company.

Additionally, consider collaborating with a recruiting agency to fill your openings with competent people. Furthermore, several websites make it easier to find the right type of candidates you are looking for.

Enlisting help from a staffing agency might ease your work and save you money. So, it is worth the extra step. You must also factor in training in addition to hiring the right people, so keep this in mind, too.

03

Start-up costs

Estimating your start-up costs is one of the most important variables when starting a new business. It would help if you calculated the whole cost of starting and running your business. For instance, the start-up costs for a manufacturing unit you want to create might be high.

Consider the cost of the land or building, the industrial setup, the acquisition of machinery and equipment, the investment in furniture and office supplies, and a variety of other assets that will require funding. Similarly, a retail business will have start-up costs for construction, interior remodeling, and showroom design.

Once your business is formed, you must consider the operating capital needed to keep it running. You must examine the inventory you maintain on hand, the credit you can provide your customers, and the credit you may receive from suppliers.

However, you should not constantly rely on credit from suppliers, especially if you are a newcomer to the sector. Avoid company debt in excess when you start funding your business as this may hinder your growth in the future.

04

Legal licenses, permits, and insurance

Addressing the legalities of running a business is not the most enjoyable aspect of beginning a retail business, but it is necessary. You must decide on your business structure, ranging from single proprietorship to corporation.

It is typical for merchants to form limited liability corporations to reduce personal risk, but make sure you receive legal counsel before deciding on the best business structure for your specific circumstances.

Before opening a retail business, you should also extensively investigate what licenses and permissions are necessary for your area. Verify federal, state, and municipal government requirements because regulations vary. Some applications take a long process, so start as soon as possible.

05

Competitors

Look into the companies that provide comparable goods or services. You may learn about their target markets and the places they serve.

If they serve a comparable demographic, consider opening stores further away from them or focusing on a different market. You might also join a local chamber of commerce or entrepreneurial group to meet individuals working on similar projects.

06

record-Keeping

Before establishing your company, devise a method for tracking your sales, income, expenditures, and operational costs. With the help of an organization, you may track your expenditures and file your taxes. Consider hiring an accountant or studying software options that can automate some tasks to help you with this.

07

Payment processing systems

Installing payment processing hardware is essential. Buy payment processing equipment such as credit card readers, POS systems, or mobile card readers. Be certain that the equipment is compatible with your payment processor.

There are numerous types of credit card machines, each with its advantages. Countertop, mobile, virtual, and integrated point-of-sale (POS) systems are some of the most frequent credit card terminals. Mobile terminals are ideal for companies that sell on the move, such as during trade exhibits or events.

Takeaways

Starting a new business can be challenging but achievable by implementing the right strategies from the beginning of its inception. Consider adopting this checklist to achieve the best results for your particular venture.

With so many resources available online, you are sure to gather the best tools and resources available. Take advantage of the many advances in technology that will allow you to automate common tasks and processes. This will allow you to free up your time to focus on your business strategy, growth, and expansion.

Likewise, Hello Lovely Living is here to support you with your business endeavors, so feel free to reach out to us for a free consultation on the many graphic, web, and digital marketing services available.

Have a pricing guide to present to your clients that showcases all of your services and payment terms.

Running your own marketing business can be a gratifying way to earn a living on your terms doing something you love, but it can be pretty stressful at times, especially when you are struggling to get a client to pay you on time.

There is nothing worse than when a client will not settle their invoice. You spend too much time chasing them and stressing about what you will do if the money does not come through. The good news is there are several things you can do to ensure your marketing business gets paid on time.

01

Send prompt invoices

Using software to send payment invoices automatically when a job is complete is an excellent way to get paid on time because the sooner you send the invoice, the sooner it is likely to be actioned by the client. It does not always work out that way, but as a good first step, immediately sending out your invoices is helpful, and it is simple to do with an automated system.

02

Create clear terms and conditions

Right from the start, when working with a client, no matter who it is, you should ensure that you have a written contract with transparent terms and conditions around every aspect of your time working together, including payment timescales.

By creating a detailed contract, you will ensure that both parties know what is expected of them, and you can ask for payment at a specific time. You can also create a clause that lays out the fees you will charge for late payments and what will happen if a payment is not forthcoming so that you have legal recourse should the worst happen and the client refuses to pay despite you holding up your end of the bargain.

Have a company profile to present o your clients. It includes a pricing guide so that all bases are covered prior to you working together.

03

Track payments

One thing you should always do as a small marketing business is to track the payment patterns of your regular clients. Doing this is one of the best ways to reduce the risk of your company not being paid on time or, even worse, not being paid at all.

If you track payment patterns and you find, for example, that X company always pays a month late or that you have to endlessly chase Y company to pay at all, then you can make decisions about firming up their contracts so that they settle their debt in a more timely manner. You could also opt to refuse to continue business with them at all if it is too time-consuming and stressful to chase them. This will put your business in a much better position from now on and reduce the odds of you losing money in the future.

04

Offer incentives

If you are struggling to get paid on time, then take a leaf out of the marketing playbook and offer your clients incentives to pay just like you would create incentives for customers to buy products from your clients.

If you offer, say, a 10 percent discount for early payers or a freebie for clients who pay on time when it comes to them making their next order, you will find those slow payers suddenly become prompt at paying off their invoices., and everyone wins. Of course, only do this if you can afford to do so, and it is built into your business plan, but if it is viable for you, it can be very effective indeed.

05

Offer more payment options

Something else that can help your marketing business to get paid on time is offering multiple payment options--from Paypal to credit cards to bank transfers. By providing a wide range of options, you are making it easier for your clients to complete the transaction, which means they are less likely to hold off on doing so until they can find a convenient time in their window.

It has never been easier to set up numerous payment options, so there is no reason not to do this if you want to get paid on time and have an easier time planning your company's cash flow in the future.

Not getting paid on time sucks, but you can vastly reduce your chances of having it happen to you by simply incorporating some or, even better, all of the strategies above into your business model going forward. If you want to be paid promptly, these changes will help.

The List

Money

✔️

Chime

Chime is a new approach to online banking that doesn’t rely on fees, gets you your paycheck up to 2 days early with direct deposit,  and helps you grow your savings automatically.

Their mission is to make financial peace of mind a reality for everyone. They are doing that by changing the way people feel about banking.

Chime’s business was built on protecting its members and making managing your money easy. “We’ll never profit from your misfortune or mistakes, and everything we build is focused on improving our members’ lives.” - Chime

Earn $100 when you join Chime and receive a qualifying direct deposit.

✔️

Moneylion

Earn up to $60 when you use code $hellolovelyliving when you join MoneyLion.

A consistent brand message across your digital marketing channels builds trust with your brand. Need branding, graphic design, or digital marketing help? Get in touch

If you are new to digital marketing, you might feel overwhelmed by the many tools, strategies, and platforms you must master. However, you will learn that digital marketing is not as complicated as it seems. In fact, with a few essential tips and best practices, you can start creating compelling campaigns that reach your target audience and grow your business online.

Here are some digital marketing tips for beginners that will help you get started:

01

Define your goals and audience

Before you launch any digital marketing campaign, you need a clear idea of what you want to achieve and who you want to reach. Answering pertinent questions and following through with a definitive action plan will help you achieve your goals.

Do you want to increase brand awareness, generate leads, drive sales, or build brand awareness? Partnering with agencies like HIP Creative, which specializes in customized digital marketing solutions, can significantly enhance your campaign's effectiveness.

Who are your ideal customers, and what are their needs, preferences, and pain points? A clear goal and target audience will help you choose your campaign's channels, messages, and tactics.

02

Choose the right platform

Many digital marketing platforms, such as social media, email, search engines, websites, blogs, podcasts, videos, and more, are available. However, you do not need to use them all. Instead, focus on the most relevant platforms to your goals and audience. For example, to reach young people interested in fashion, you might want to use Instagram and TikTok. For professionals looking for solutions to their business problems, you might use LinkedIn and Google Ads.

A consistent brand message across your digital marketing channels builds trust with your brand. Need branding, graphic design, or digital marketing help? Get in touch

03

Create valuable content

Content, including video content, is the core of any digital marketing campaign. It is what attracts, engages, and converts your audience. But not all content is created equal. Create valuable content for your audience, meaning that it provides helpful information, solves their problems, entertains them, or inspires them, with a focus on quality video content to enhance viewer engagement.

If you are a beginner, you can use an easy to use video editor for effective video editing for your video content. The content you create must also be relevant to your brand, reflecting your values, personality, and unique selling proposition. Finally, create consistent content across all platforms and channels, following the same tone of voice, style, and format, ensuring that video content is seamlessly integrated and aligned with your overall content strategy.

04

Optimize your content for SEO

SEO stands for search engine optimization, which is the process of improving your content's visibility and ranking on search engines like Google or Bing. SEO is vital because it helps you reach more potential customers searching for topics related to your business or industry. To optimize your content for SEO, you must do keyword research and find out what words and phrases your audience uses to search for your products or services. Include the relevant keywords in your content's title, headings, body text, images, and meta tags. You must also ensure your content is easy to read, fast to load, and mobile-friendly.

Now is also a wise time to look into implementing a Google reputation management strategy. This will go hand in hand with SEO and help boost your visibility and increase traffic to your site. It’s also an opportunity to use SEO and reputation management techniques to grow your business.

Dreamstime Stock Photos

05

Measure and improve your results

The last tip for digital marketing beginners is to track and analyze your campaign's performance and results. This will help you understand what works and what does not work in your digital marketing strategy and how you can improve it over time. A few metrics you can measure include impressions, clicks, conversions, bounce rate, engagement rate, and return on investment (ROI). Use tools like Google Analytics or Facebook Insights to collect and visualize your data. A/B testing or surveys can also be used to experiment with different variations of your content and see which one performs better.

Takeaways

Digital marketing is one of the fastest-growing segments in the online space. Content is king, and digital marketing is the vehicle in which content reaches the right audience. By utilizing the right digital marketing tools, software, and apps on the market, you could benefit from the vast amount of resources to help your business thrive.

@hellolovelyliving Companies have a social responsibility to create products that are safe and effective. Force of Nature is doing their part to make a positive impact on society by giving access to cleaning technologies that otherwise would have been unavailable to the mass market.

Socially Responsible Marketing (SRM) is becoming an increasingly important part of brands' marketing strategies as businesses recognize the importance of acting environmentally and socially conscious. As consumers become more aware of their shopping habits' impact on society, they demand that companies meet certain standards to earn their trust and loyalty. 

The growing number of organizations embracing SRM indicates recognition of this new consumer demand—with savvy marketers leveraging it as a competitive advantage over other firms that still need to catch up. This article will explore how businesses can adopt and implement Socially Responsible Marketing initiatives while maximizing customer engagement, ultimately giving them an edge over their rivals.

What is Socially Responsible Marketing (SRM), and why is it gaining traction in businesses today?

Socially Responsible Marketing (SRM) is an approach to marketing that considers the social, environmental, and economic impact of a company's activities. SRM focuses on creating positive changes in society while still achieving business objectives. It is gaining traction as businesses recognize the importance of taking responsibility for their actions and how they affect society. 

When companies employ SRM practices, they take steps to ensure that their operations are profitable and beneficial to society and the environment. This includes using sustainable practices like renewable energy sources or reducing waste production when possible.

How are businesses adapting to socially responsible marketing (SRM) practices?

Businesses find that adapting to SRM practices can benefit their bottom line and public image. Many companies have implemented measures such as using sustainable resources when producing products and reducing their environmental impact through renewable energy sources & recycled materials. They create opportunities for worker welfare by offering fair wages and working conditions.

Additionally, businesses are increasing their social responsibility efforts by participating in charitable activities that support local communities or global causes.

The benefits of Socially Responsible Marketing (SRM) for both businesses and consumers

01

SRM promotes positive values and encourages socially responsible behavior

By engaging in activities and strategies aligned with ethical standards, businesses can demonstrate to consumers the importance of acting responsibly and ethically in the global marketplace. This helps foster a culture of social responsibility that benefits both businesses and consumers.

02

Enhances company reputation

Companies that actively engage in socially responsible practices enjoy a boost in public opinion. They are seen as companies that care about their customers, employees, stakeholders, and the environment. This positive publicity can be invaluable for any business looking to grow its customer base or increase its market share.

03

Fosters consumer loyalty

When people know a company is committed to doing good, they are more likely to be loyal customers. They will feel like their hard-earned money is going towards a worthy cause rather than just another product or service that may not benefit the greater good.

04

Improved brand awareness

Businesses can build brand awareness and boost customer acquisition and retention rates by engaging in activities that promote positive values and socially responsible behavior.

05

Growth opportunities

Companies that practice SRM create new opportunities for expansion and growth internally and externally with their customer base. By successfully implementing SRM practices, companies can achieve competitive advantages over other businesses in their industry. This can lead to increased sales, profitability, market share, and higher levels of customer satisfaction.

How to design effective Socially Responsible Marketing (SRM) strategies

To successfully design this type of program, consider these four steps:

01

Understand Your Customers

The first step is to gain an understanding of what your target audience wants from your company in terms of social responsibility initiatives. What type of ethical behaviors do they value? Are there any existing socially responsible practices that appeal to them? Understanding customer values can help you identify areas where SRM efforts will be most successful.

02

Identify Your Goals

The second step is to identify specific goals for your SRM program. What impact do you want your program to have? How will it benefit both the business and society at large? It is important to be clear about what you want to accomplish with your SRM strategy so stakeholders, customers, and employees can understand its purpose.

03

Design a Program

Once you have identified goals and customer values, it is time to design an effective program. Consider how you will communicate your message, which channels to use, and what incentives or rewards could help encourage participation. You may also need to consider any legal implications of your chosen program.

04

Measure and Monitor

Finally, it is important to measure and monitor the success of your SRM program. Analyze results regularly and adjust your strategy as needed. This will help you ensure that your program achieves its desired impact and makes a positive difference in the lives of your customers, stakeholders, and employees.

By following these four steps, companies can design effective Socially Responsible Marketing strategies that meet their goals while demonstrating their commitment to social responsibility. This approach can create a win-win situation for businesses and society.

Takeaways

Ultimately, when it comes to Socially Responsible Marketing, one thing is for certain - companies are becoming increasingly aware of their environmental and ethical responsibilities. They want to ensure their stakeholders' well-being by considering a global view of societal values and trends. 

While the proof remains in the pudding, it seems likely that in the near future, sustainability standards like Fairtrade, and organic farming initiatives will become even more commonplace. This can only be a good thing, as it shows that businesses are showing real accountability for their actions.

THE LIST

Wellness

✔️

Ina Labs

Ina was founded by an OB/GYN and leading cosmetic chemist, combining top medical expertise with clean, effective ingredients to create elevated intimate essentials you can trust.

By creating a safe environment where women’s intimate needs are at the forefront of the conversation, Ina is changing the narrative and giving women access to cleaner feminine care products for our most delicate skin.

They use clean ingredients, luxurious formulations, and beautiful discreet packaging to empower women to indulge in caring for their intimate skin. Because they understand that our bodies deserve better — in fact, they deserve the very best.

✔️

Force of Nature

Force of Nature has created a way to clean and kill germs with no toxic chemicals and no more single-use plastic bottles. Their mission: To stop the toxic madness with cleaning products that put people, and our planet, first.

Force of Nature’s formula, made from only three natural ingredients: water, salt, and vinegar, is an EPA-registered medical-grade disinfectant and sanitizer that kills 99.9% of germs*. It has no harmful fumes or residues to rinse. Along with that, Force of Nature is on EPA’s approved lists for COVID-19 & Monkeypox virus. Their formula also kills respiratory viruses and the viruses that cause the flu.

To get started, all you do is order a starter kit, which includes everything you need to easily start making your multi-purpose cleaner at home, whenever you need it. Watch a demo here.

✔️

GET 40% OFF WITH CODE: WOWCLEAN

✔️

Primal Life Organics

Primal Life Organics is the original "Paleo Skincare" company. In 2012, that was a new category in personal care products. They grew rapidly because no other skincare companies created food-grade products.

Primal Life Organics speaks to people looking to unify their oral and skincare diet—people who value health and wellness as a way to prevent or eliminate disease and who understand that the toxins in personal care products are directly linked to cancer, heart disease, Alzheimer's, diabetes, infertility, pre-term labor, obesity, thyroid disease, and more.

Their products work because they remove the "toxic overload" stress on the body. They are committed to creating a better, more sustainable and beautiful world by using plant-based ingredients, eco-friendly packaging, and sustainable processes.

@hellolovelyliving

Computers and technology have taken over modern life. Most of us own some kind of computer, whether in the form of a pc or laptop, or an electronic device like a smartphone or tablet. Even cars and household appliances often include a computer system. Every aspect of our lives generally involves technology.

Do you need to Improve Your computer Skills?

If you are not entirely confident in your computer or software literacy, you can improve both skills in various ways. The simplest is to use your computer frequently and explore more in-depth how it works. Try out different apps and features and you will become more familiar with them over time. It is a lot like learning a new language or any other skill—practice makes perfect.

To further yourself professionally, there are many courses online that will boost your computer science skills and knowledge. These might range from a crash course in basic computer literacy, or more in-depth courses to teach you coding and programming skills.

If you are a business owner and are looking for something more specific, like affordable software solutions for your online business, then you can find SaaS marketplaces where you can subscribe to software instead of purchasing it. There, you will find inexpensive solutions for your business needs.

Are you looking for Career advancement?

One of the most compelling reasons to improve your computer skills is to further your career. No matter what your field of expertise is, chances are you will need to use a computer and software. If you have an office job, then you likely spend most of your working time behind computers. Still, many other jobs require you to know the basics. 

Consider that you could start a new career by picking up specific computing skills such as coding or programming. As computers become more common, there is an increased demand for these skill sets, meaning that you might find more opportunities in this industry.

Make your Everyday Life simpler

Computers are tools, first and foremost, and technology is supposed to make our lives easier by cutting down the time it takes to complete tasks. By mastering these skills, you can get the most out of the computers in your life by ensuring you are maximizing their capabilities for you. For example, using a search engine involves some specific skills to make sure that you find what you are looking for every time.

You can use a computer or an electronic device to help you to organize your life and keep track of everything you need to remember and do. Some devices can make your life easier and more comfortable, such as smart devices that play music, turn on your lights, or alter the heating at set times.

In addition, you can use other technological tools to make daily tasks more efficient. For example, QR codes have a variety of purposes, such as quickly accessing information, making purchases, or sharing contact information. A trustworthy QR code generator allows you to choose the type of information to encode, customize the design and color, and generate the code for printing or sharing digitally. You can easily create codes for various purposes, from marketing and advertising to personal use.

The more knowledgeable you are about computers and electronic devices, the more you can do utilize them to create more ease in your life.

Maximize Privacy and Security

Finally, if you learn how to use a computer properly, then you can also ensure that your data is secure. Specific skills like how to delete search history on google allow you to keep your private life and personal information private. 

As you become more familiar with computers, you will also be better able to spot any potential scams or hacking attempts. You can also use apps that increase the security of your devices so that you can be comfortable and secure in the fact that your information is safe.

Takeaways

Adapting to the changes in technology is not only a necessity but a requirement in today’s modern world. It is crucial to have a fundamental understanding of the computer equipment, software, and technologies that shape our daily lives.

As complete workforces and industries become obsolete, the job landscape becomes increasingly competitive and in demand for new positions that require specialized skills and training. It is important to stay qualified and skilled in your particular industry.

Meanwhile, while things continue to rapidly change and remain volatile within the tech industry, being able to interpret the market from a business and consumer standpoint will be a valuable skill. Staying up-to-date and current about the tech industry will allow you to prepare for global shifts.

This month, Marianna Hewitt and Lauren Ireland celebrated their 5th birthday celebration at Upside Pizza in NYC. They have been successful in understanding their customers’ needs since the launch of their flagship product, the Jet Lag Mask, and have since launched many other products. Their nostalgic pop-up events like this one with a Self-Care shop incorporate the iconic Summer Fridays branding to achieve a memorable experience for their customers.

01

Understand Your Customers’ Schedules 

Many freelancers paid by the hour must abide by time clock rules. This often means they are responsible for logging their working hours and dedicating a set amount of time each day to a project. Understand your customer schedules and how it corresponds to your routine. Ensure you are fulfilling your contractual obligations, especially when it is tied to whether you get paid.

02

Stick To A Routine

As a freelancer, you are largely responsible for managing your time. We all have routines, and you know what works best for you. But basic rules like the time you get up, eat, and sleep will help you stick to a routine and avoid you working unusual hours that leave you feeling run-down. Try to work a set amount of hours each day, take regular breaks and create a schedule that will help you stay consistent.

03

Set Boundaries With Clients

Make it clear to your clients when you are available. If you are working with clients outside your time zone, try to find some overlap in your working day where you can connect if needed. Respect your boundaries and ensure your clients know exactly when you are and aren’t reachable. This will also help establish a good working relationship with your customers and give you a clear work-life boundary.

04

Seek Financial Advice

Seeking financial advice can directly tie into the hours you work. If you are having cash flow problems, the earlier you know, the quicker you can explore new avenues for business growth and regain control of your time. The more money you earn is directly tied to the hours you work as a freelancer, so keeping on top of finances avoids spiraling hours to make up for financial losses in the business.

It is also best to pay attention to common personal and business expenses that can easily be prevented by choosing a bank that has no monthly fees, no overdraft fees, and free ATMs. These common expenses can add up, so this decision will be very important to avoid unnecessary expenses down the road. We are impressed with Chime because it checks off all the boxes and makes banking smarter. Earn $100 when you join Chime. Learn more.

Social media template and theme planning and scheduling tools can automate daily tasks that are often time-consuming.

05

Use A Project Management Tool

A project management tool like Asana can help you organize your time and meet your schedule and deadlines. When you are extremely busy, a project management tool can help keep you on track and ensure you can complete your projects to deadline and budget. Project management tools can help you break down large tasks into more manageable ones so that you can be more effective with your time.

06

Make Sure You Switch Off

Managing work-life balance as a freelancer can be challenging. Nonetheless, switching off is an essential part of being effective. Make time for yourself, whether protecting your hour lunch break or ensuring you finish at a reasonable time in the evenings. Do what helps you switch off best, whether that’s playing a video game or going for a run. 

Get social media templates and themes, scheduling tools, and graphic design support to help you be efficient with daily marketing tasks.

07

Invest In Automation

Automation can help you win back vital time as a freelancer. You might invest in social media planning and scheduling, automated email marketing campaigns, or prompts to potential customers that leave their cart on your eCommerce site. You can look at opportunities to automate tasks like sending invoices or payment follow-ups to help you win back time you can spend on other areas of your business.

08

Define A Reminder Schedule For Payments

Spending valuable time chasing your invoices? Setting a reminder payment schedule is vital to appearing professional and saving time. Following up on overdue invoices is stressful and, when done manually, can eat into your working hours. Setting clear reminders and payment deadlines is vital to saving yourself time as a freelancer.

09

Get To Grips With tracking your time

Do you know how long it takes you to complete tasks? An accurate picture of your tasks can help you manage your working hours and get the right project timelines. It also ties into your payments. Recording your timelines ensures you set accurate prices for your goods and services. Underestimate your hours, and you risk getting both underpaid and working extra hours to complete pieces of work.

10

Block Off Time

Blocking off chunks of time to focus on specific tasks can help you get into a flow state and manage your workload better. A flow state refers to becoming fully immersed in whatever you are doing. It describes when people achieve their best work with focus and clarity. Giving yourself allocated hours to focus on specific tasks can help you achieve a flow state and make the most of your time. Physically block off hours in your calendar to complete your projects.

11

Document Everything

Document all your workflows and processes. Identifying your business operations can help you identify where you can streamline and template your work. It is also great when your mind is blank, as you can refer back to something you have drafted previously as a prompt. Documentation is great to review as your business scales, as it can be used to train new employees or collaborators quickly and effectively.

12

Give Yourself Buffer Time

Even if it takes you three hours to complete a task, it doesn’t mean you should only give yourself three hours. Buffer time is essential as a freelancer. It protects you on days you feel tired and ill, days your boiler breaks or your internet goes down. You don’t need to cram your working days with constantly focused work. Give yourself some buffer time to protect yourself against life’s unforeseen events. 

If you are questioning the value of buffer time as part of your hourly rate, it is still essential. You and your clients would be much happier if you built in time for fact-checking, proofing, and project revisions.

Takeaways

It can be tough to manage your time as a freelancer. Fortunately, resources like project management software and financial advice can help you manage your time as a small business owner. Sticking to a routine, setting clear client boundaries, and managing your timelines are important resources for working effectively. There are also many chances to automate and save time, including drafting documentation, setting reminder schedules, and investing in automation. Try these tips today and see how it helps you manage your freelance business.

@hellolovelyliving on Pinterest

If you have a retail business, you should always be looking for new ways to improve it. You can not simply assume that just because you are doing fine now, that is how it will always be. In fact, with more and more businesses opening up all the time and plenty of competition all around you, this kind of thinking could even spell the end of your business; you will fall behind, and customers will move on to other stores that offer them what they are looking for and move with the times. 

As a retail business owner, you constantly need to be updating and improving your store or website (or both). It is not an easy thing to do, but if you want to be successful and stand the test of time, it is a challenge you will need to take on and work hard at. With that in mind, here are some of the ways you can improve your retail business; this should give you an idea about where to start with this ongoing task.

Know When Your Peak Hours Are 

Most stores will have busy periods and quieter times. If you want to improve your business, it is a good idea to find out when your peak hours are because once you know, you can choose to do a variety of things with that knowledge.  

One thing you can do is run promotions. You can choose to run them during the busy periods to ensure you stay busy, or you could run the promotions at quieter times to encourage more people in when normally sales would be slow.

Another idea is to use quieter times to work on tasks you might not have time to do otherwise. This could be updating your website, posting on social media, or even doing practical jobs like stock checks and tidying up your store. In this way, you can ensure that even if you are not busy with customers, you are improving your business nonetheless. 

You might already know your peak hours because you know when you are particularly busy. However, if you are unsure or you want to be certain, you only have to make a tally of customers throughout the day for a week or so. When you have this, you will immediately be able to see which times are busy and which are not, and use that knowledge to your advantage. 

Make It Easy For Customers To Buy From You

The last thing you want to do when you are a retail business is to put barriers in front of customers that will prevent them from buying from you. What you want is to make things as easy as possible. This is why you need to look objectively at how you run your retail business to ensure that you are not stopping potential customers from completing their buying journey; remember, you might be doing this accidentally, so it is wise to think carefully about it. 

One reason people might not choose to buy from you is that you do not offer their preferred payment method. You might be cash only, for example, or perhaps there is a charge for using a credit card. The best thing to do is to allow all kinds of payments; you will open up your store to many more people. The key is to find a reliable retail payment processing system that will give your customers as much choice as possible but will also work for you and your business. Take your time in discovering as much as you can about any potential method you want to put in place, and you will find more people who are happy to buy from you. 

Train Your Team

If you have employees working in your store, you must train them well. They need to be able to interact with customers positively, in order to make the experience a pleasant one. With so much competition, if a customer feels they are treated badly or even simply indifferently, they will not return to you, and they will go where they feel appreciated and have a more pleasant experience. Training your team in good customer service will certainly improve your retail business. 

You should also train your team in sales. Cross-selling and up-selling will increase your profits and if it is done well, your customers will not feel pressured and instead will feel as though they have been offered good advice and bought things that will help them. Everyone will be happy, and your store’s reputation will improve because of how well you treat your customers. Staff training should not just be a one-off thing that happens when they start the job; have it regularly, and your team will also feel valued.

Takeaways

Retail businesses must cope with more turbulent times as the online marketplace continues to explode. With so much competition, retail businesses must look to improve intangible things such as the overall customer experience and customer service. What stands out today is when companies establish a connection with their customer almost like a relationship. Consumers are becoming more and more conscious about their purchases, so a brand must stand for something more meaningful and make the buying process and brand experience more enjoyable. Ask yourself, “If I were a customer, what would my ideal experience be once I walk inside the store?”

Working your social media marketing business from here—wouldn’t it be lovely? @hellolovelyliving

Before we dive into the world of online digital marketing classes, we should first start with a few questions:

What is digital marketing?

Simply put, digital marketing is any marketing done electronically, be it online or even a digital poster on a sign in a store to reach consumers. Most digital marketing happens on the internet.

What types of digital marketing are there?

There are several types of digital marketing. One familiar type of digital marketing is SEO, or "search engine optimization". This is why when you enter a search query in the google search bar, the first few results are usually advertisements. Another type of digital marketing that people are most familiar with is social media marketing. We have all seen the "sponsored" posts as we scroll through our online news feeds. This is the use of social media platforms to promote a product or service.

there are classes I can take that teach me how to digitally market a particular product or service?

Yes. Traditionally, classes were taken on campus, but as mankind is ever-evolving into a digital world, classes can be taken more commonly online. Additionally, with the ongoing global pandemic where social distancing is not only recommended but mandated in most places, online digital marketing classes are progressively becoming more desirable versus taking a class on campus or through a local public library.

Another amazing benefit of online classes is flexibility

These days, the world is busier than ever. From an economic standpoint, it takes two incomes to financially support a family comfortably. By taking classes online, you are able to set a schedule that works for you to accommodate your daily demands. This allows flexibility in how you manage your time between any lectures that need to be watched, workshops and homework that need to be done, and exams that need to be taken.

Another big benefit that is huge in terms of the decision of whether to take classes online or on campus in a classroom setting is you can work on assignments and read on the go. Say you are on your lunch break at work; by taking your classes online, you can tote your device with you and do your work while you are on your breaks. The point is online classes not only allow for flexibility in scheduling but in how and where you work.

Now, this last point is crucial

Being that we are discussing online digital marketing classes, by taking them online, you are literally able to transfer what you have learned from the classroom to the practical application in real time. You are able to take things learned through the course of your classes and apply them right then to see how they apply as you go. Now, apps like Canva also enable you to create content such as social media posts and videos on the go making it easy to be efficient with your time.

Say you already have a business or something else that requires marketing of some type. By taking digital marketing classes online, you could theoretically plug in your real-life company or whatever you are marketing into the space where an example is used in the lesson. Then, you tackle two birds with one stone. You gain positive lesson experience for the class and promote the business that you are actively marketing.

Takeaways

It is easy to see how taking digital marketing classes online rather than in a traditional campus setting is the right approach to effectively gain knowledge and experience concurrently. With all of life’s distractions and the business of daily life in a fast-paced world, finding flexibility and something more suited to your individual lifestyle is essential in avoiding burnout. Thankfully, in an environment that is constantly evolving, there is a space for everyone to achieve work-life balance.

@hellolovelyliving at the Daniel K. Inouye International Airport in Hononlulu, HI. Discover things to do in Hawaii.

Aspiring for a job that provides the opportunity for travel is always a benefit no matter the position in question. As more and more people look for work that fulfills deeper personal aspirations that allow for greater experiences and freedom, the demand for such positions continues to increase. Depending on which industry you are in, you may just discover that there is an opportunity out there that could provide a way for you to travel for work.

For instance, if you are a nurse in the healthcare industry and have the desire to explore positions that will allow you to travel, one of the first things to start planning for is how to best become qualified for a travel nurse position so that your chances of getting hired are increased. Nursing is a heavily regulated industry, so when you are applying for a job, it is important to be aware of what makes a good travel nurse applicant.

Here are seven traits recruiters and employers look for in good K-12 staffing:

01

Flexibility

A travel-for-work position can mean greater flexibility with your hours as well as with the location in which you work, which is great for people who are open to more options. Additionally, you may be asked to work long hours and weekends, or perhaps no hours at all. You might also be asked to travel great distances, which means leaving behind friends and family while you are away from home. For many, this may seem daunting, but for some, this is an opportunity to recharge and create space for yourself to regain a sense of independence and exploration.

To be prepared to meet your needs as well as the requirements of the positions you will explore, it is a good idea to make a list of things you are flexible with and things you are not willing to negotiate. This will allow you to narrow down certain opportunities so that you come as close to what your ideal arrangement is. It is important to be flexible when it comes to becoming a travel nurse, so be prepared to step outside of your comfort zone when it comes to scheduling and available locations.

02

Independence

When it comes down to it, becoming a travel nurse requires a high level of independence. Whether it is finding housing or making friends in new cities or states, being able to do things on your own without anxiety will help you succeed as a travel nurse. Being able to adapt makes you more marketable in this type of job because you will be required to do it very often and with ease. If you are someone who gets anxious about doing new things outside of your comfort, this will not be a position for you unless you develop your ability to manage stress during frequent change. Now, if you are someone who loves the opportunity for change—this is the right position for you, and you will find joy in the process.

03

Patience

Nurses are expected to care for many people in a short period of time, so they must be able to handle high levels of stress. As mentioned previously, learning to manage stress during frequent change is crucial to your success in this position. When you pair the stress of adapting your life to new changes with on-the-job stress, if not managed well, you can really come up against a heavy load on your mental health. Developing patience will allow you to experience the highs and lows as they come and not allow everything to overwhelm you at once. When you focus on the now and handle things step-by-step, you are better able to meet the challenges ahead.

04

Communication Skills

As a travel nurse, you will be required to live away from home for extended periods of time. This will require you to nurture your relationships from far away, which means communication is essential. If you are a parent, this can mean that you must have strong relationships in place to weather the challenges of you not physically being present in the home.

Additionally, depending on your family size and household demands, being away will mean leaving your responsibilities in others’ hands. You must be prepared to hand over control of household duties and have the proper plan in place to ensure that things are taken care of while you are away.

In addition to good communication skills with your family, your communication skills also must extend into your job. Good communication skills are a great way to make your patients feel cared for. One way to improve your communication skills is by getting training and certifications through chaplain organizations to help your patients in times of distress.

05

Leadership Skills

Nurses are often in charge of other nurses, so it is important that you are able to manage your team effectively and lead by example during difficult situations. You will need to be prepared for emergency situations where your team needs to work together quickly without much instruction from management or other higher-ups.

Being able to quickly adapt to new work settings and people will be a strength that will help you jump right into your work requirements. Once you get a handle on systems and develop them for yourself, things will begin to fall into place, and you will increasingly grasp daily workplace challenges effectively and with a certain order amidst the chaos.

Takeaways

While there are countless factors that go into making a successful contract traveler such as experience, education, certifications, etc., five key qualities stand above the rest to prepare you for the endless changes and challenges that you will encounter. So long as you are ready and have the energy to experience different possibilities, you will be rewarded far greater in the grand scheme of things.

To receive the opportunity to travel for work is a dream that many people desire, yet few commit to or find. Here’s to taking the leap if you are seriously considering finding a position in your career field that allows you to travel. With planning and preparation, you will find what you are looking for and be exploring new cities and destinations in no time.

@hellolovelyliving in downtown San Diego, CA

Starting afresh in a new city is an exciting prospect for young professionals, but the idea may be scary if you have a family. You may have qualms about finding a lucrative job, logistical challenges, and settling down in a different location. Lawyers are in a good place career-wise because the American legal landscape is thriving, so opportunities abound everywhere. You can consider relocating to expand your horizons, join your partner, or unlock better education for your kids. Let us share a few practical tips for lawyers looking to start afresh in a new city.

Start with mental prep

The first step is to start with mental prep for relocation, and it is all the more crucial if you have a family in tow. Moving to a new city means cutting your professional and social ties in your current location, which is easier said than done. Your spouse and kids may be apprehensive about the move. Moreover, plan for the financial aspects of relocation as it may cost a bit. Once you are mentally ready, you can proceed with your journey.

Research the job landscape

Researching the job landscape of your destination city is crucial. Think long-term because relocating often is not the best outcome. Even if you have a job offer, ensure you review other enticing opportunities and growth prospects in the area. Fortunately, the legal industry is well-placed in the US, so you will probably not struggle much in this context. However, you must explore all of your options and be wise about your final decision.

Connect with local recruiters

Another valuable piece of advice for lawyers looking for a move is to connect with local recruiters to find dream opportunities. After all, collaborating with legal recruiters that know Austin is the best thing to do if moving to Austin, per se. Likewise, you must do it for any part of the country. The sooner you contact a recruiter the better because landing a job beforehand always alleviates much of the burden of making a big move.

Set a realistic job search timeline

Although a local recruiter can help you get a good start, you cannot be too sure about sealing a job offer before relocating to your destination. It may happen, however, relocating before you close on a job offer is not ideal. Setting a realistic job search timeline enables you to stay afloat financially and emotionally. Build a financial buffer to cover at least a few months' expenses so that you need not have to jump on a random offer.

Invest in good networking

Good professional networking can help you get a dream start in any part of the country. Maintain positive relationships with your current employer because their recommendations and referrals can be valuable. Also, connect with legal professionals and recruiters at your destination through professional networks like LinkedIn. Starting early is a good idea because robust networking can speed up your job search prospects. Moreover, you may end up finding some friends in the new location.

Takeaways

Relocation is often a wise career move, but you cannot do it on the fly. Taking the necessary steps for a smooth process well in advance will help to alleviate the stress and anxiety that comes with making an advantageous move. The goal is to gain a new position that propels you even further in your career while aligning you with your personal goals as well. A few things that could be at the forefront of your mind are moving to a better environment for your family and/or substantially increasing your earnings. Whichever reason it may be for the big move, follow these simple steps to be better prepared to land that dream opportunity at your desired destination.

@unsplash

According to the SBA (Small Business Administration), approximately 50% of all US businesses are home-based. Additionally, reports from the Pew Research Center reveal that 16 million Americans are self-employed. This makes up nearly 30% of the total workforce. The majority of these businesses are sole proprietorships; thus, every decision, be it related to inventory or financial investment, is made without any additional advice or support.  

Unlike large companies, small business owners like sole proprietors do not have a CFO (Chief Financial Officer) to advise them about their company’s financial condition or direction. Thus, home-based businesses struggle to maintain their good standing or fail to grow. What can a home-business owner do in this situation? The answer is simpler than you think: Hire a financial advisor. In this article, we discuss a few points to consider when hiring one.

What does a financial advisor do? 

Generally speaking, financial advisors assist entrepreneurs with deciding the course of action for their revenue earned. However, their role is not limited to financial advice. Rather, there are numerous services that you can select from based on your current and ongoing needs.

• Debt Management: Creating strategies to pay off debt and avoid the same costs in the future. 

• Tax Planning: This includes tax return preparation, planning tax-loss harvesting security sales, enhancing tax deductions (and exemptions), using capital gains tax rates wisely, and more. 

• Insurance & healthcare advice: Providing the best solutions for you and your teams’ healthcare on a long-term basis. 

• Budgeting: Strategies to meet business goals (both short-term & long-term) within your budget. 

Apart from this, financial advisors can also assist you in retirement and estate planning.

Signs you need a financial advisor

Though you do not need any specific reason to work with a financial advisor, certain signs call for professional assistance. These signs include: 

• You do not know how and where to invest business earnings.

• You are frequently losing money on your investment(s).

• You do not have an estate plan.

• You are currently struggling with debt payments.

• You are constantly failing at creating a budget. 

If you have already designated personnel to manage your finances and assist you with business decisions, you do not necessarily need to appoint a new person. Instead, you can connect with a financial advisor business coach to train your already appointed staff. They can help you in deepening your client relationships, and you will be able to envision your business's future growth with just a few helpful insights. 

It is important to note that not all coaches are created equal. Try to find one with a well-developed signature program that aligns with your business goals and objectives. A signature program is a coaching framework that has been refined and perfected over time, providing a structured and effective approach to achieving specific outcomes. With a signature coaching program, a business coach can help you develop new skills, improve your performance, and achieve measurable results, ultimately leading to the success and growth of your business.

How to choose a financial advisor? 

A financial advisor can make or break a business. Therefore, you must practice due diligence when appointing one for your home-based business. Some of the things you need to take into consideration when selecting a financial advisor include: 

• Is the financial advisor certified? Check the certification of the advisor.

• What types of services are offered and what are the fees? If they have connections with a prime broker for small and emerging hedge funds, that's better.

• Understand the financial advisor’s approach and beliefs, and check if it aligns with your goals. 

• Look for someone who has the appropriate tools and resources to teach you financial freedom.

Takeaways

It does not matter whether you own a small business or a global enterprise; you need a financial advisor or an entire team to help you make the most appropriate financial decisions for your business. Nevertheless, it is good to keep in mind that every financial advisor will have different strengths to bring to the table. Not any one individual receives the same level of training and experience, so you must be vigilant in selecting a professional that is knowledgeable and capable of bringing you positive results.

@hellolovelyliving in central California where land is abundant and the opportunity for solar farming is a lucrative business

A solar farm is a great investment opportunity as it can generate regular income and appreciate value over the years. Moreover, it aligns with a sustainable mindset by creating clean energy from a renewable source. You can easily start a solar farm if you have land and a basic understanding of a few key concepts. But you must invest time and effort into planning and preparation before starting the project. Let us explain a few things a novice should know about setting up a solar farm.

Understand the concept

If you are a sustainability advocate, you will probably know the significance of using renewable resources to produce energy for residential and commercial use. A solar farm generates and supplies clean power to the electricity grid. It consists of a photovoltaic system that operates like a power plant. The system has ground-mounted solar panels installed across a large area of land. Besides producing clean energy, the system creates a steady income stream that lasts for a lifetime.

Know the types

Another factor you must understand is that there are two types of solar plants. In fact, it is a key piece of information to get when you want to know how to start a solar farm on your land. The utility-scale version refers to installing multiple panels to absorb energy from the sun, convert it into an electric current, and distribute the current on high-voltage power lines to homes. The second option is a community-scale solar farm, which serves as a small-scale facility for a local community comprising homes and businesses. The participants share the power as a group benefit, which reduces their energy bills and carbon footprint in the long run.

Consider the land factor

Setting up a solar farm is a great use of spare land, so you must definitely consider the idea. It enables you to do your bit for clean energy goals and healthier communities. You may even lease out the lot for the purpose if you do not want to set it up yourself because it still gets you lease income while supporting the planet. Check the land feasibility to implement one of these options sooner than later. Typically, 6 to 8 acres of land can generate 1 MW of solar energy, so ensure you have at least the minimum space for the project.

Check the timelines and costs

Planning a solar farm is a great idea, but you must know that it is a long-term commitment. The timelines for the project depend on its size and the number of people you employ for it. Although the installation takes a few months, getting the necessary environmental permits is the tricky part. It may take years to get the approvals and contracts. The cost of a 1 MW installation can be around 1 million dollars, but it promises an excellent ROI as it can power 200 households in the area.

Takeaways

Knowing the factors involved in starting a solar farm empowers you to make a smooth launch for your sustainable farm project. It prepares you with clear expectations regarding land feasibility, timelines, and cost. You want to ensure that you identify your long-term goals and choose a plan that will generate the most desirable outcome for you. You will be happy you made the choice early to invest in something that will contribute positively to creating sustainable energy for our planet. Your returns will far outweigh the costs, and you could even consider more farm projects in the future to grow your sustainable business further.

@hellolovelyliving enjoying the motivational quotes at Contra Coffee and Tea in Orange, CA

Your productivity and efficiency depend on several factors. Think beyond your skills and tools because your workspace is one of the most crucial aspects you may likely miss. Surprisingly, it can affect your stress levels, elevating them or lowering them according to your environment.

Whether you work from home or run an office, you must ensure a positive ambiance for your workspace. Fortunately, you can do it without an extensive and expensive makeover. Try these practical ideas to create the perfect ambiance for your office.

01

Start with a decluttering project

The easiest way to create an aura of positivity for any space is by decluttering it, and this rule also applies to commercial areas. Commit to a weekly cleanup and monthly de-clutter project for your work area. You can go even further by doing the same de-cluttering routine with your devices. Encourage your team to take care of individual zones and supervise the project. You will have a lighter and healthier space once the clutter is sorted through and discarded.

02

Prioritize comfort

Comfort is the key to creating a positive, vibrant workspace that promotes efficiency and productivity. Invest in comfortable and practical furniture pieces that support a healthy posture. Non-ergonomic furniture can affect the well-being of your team members and affect the overall vibe of the workplace. The material the furniture is made from also matters, making this an area to focus on, too. There are multiple options to consider, with customized foam chairs and similar options being recommended.

Moreover, you cannot expect to impress clients and visitors by ignoring details such as these. Additionally, allow employees the freedom to create a homely atmosphere for themselves with family pictures and mementos in their personal desk space.

03

Pay attention to air quality

The air quality inside your workspace is crucial in creating a health-promoting atmosphere. Routine checks and maintenance of your HVAC systems provide a good start. You can install commercial air fresheners to eliminate odors and keep the interior of your business smelling fresh. Ensure fittings at strategic points such as the reception area, restrooms, and common zones to get the best results. Incorporating indoor plants into the office space greatly contributes to the air quality and ambiance more than any other factor, so ensure that you choose indoor plants that naturally purify the air.

04

Ensure optimal illumination

Optimal lighting and illumination ensure positive and happy vibes for an office. Maximizing the entry of natural light should be a priority because it decreases your energy bills along with improving the overall appearance of the space while encouraging higher productivity amongst your staff. A little design rework is worthwhile as it can save you a fortune on power bills down the line. Install LED lights in dark corners because they may appear gloomy even on a sunny day. Avoid harsh lighting as it can overwhelm employees and affect their mood.

05

Add character

Adding character to your office is a wonderful way to create an environment that feels good. Consider doing a paint makeover with an accent wall to display your awards and achievements. Adding wall art showcasing motivational quotes is another idea worth trying. You can also personalize the space to replicate your brand colors and elements. Just be creative and open to experimenting, and you can transform an ordinary office into a welcoming workplace.

Takeaways

Creating the perfect ambiance for your office is easier than you imagine. Get started with aesthetics and make sure it feels good to the senses. Personalize your space even further in creative ways so that anyone that enters your space has an overall welcoming experience from the moment they walk into your workspace to the moment they leave. First impressions matter, so your attention to detail will not be overlooked and will be appreciated more than you expect.

@hellolovelyliving enjoying the picturesque traditional gondola boat rides at The Venetian in Las Vegas, NV

So many people are leaving and have left the United States for better horizons. With so many world-changing events that have happened within the past few years, the opportunity to seek a better life elsewhere has never been more appealing. Italy is one of those destinations.

Why would so many of us be inclined to leave this country? Now, more than ever, the value of our life is dependent on our quality of life, and the quality of life in your current country may not be ideal for you. We are forced to evaluate our living environments a little closer. So, we are exploring alternatives where we can improve our quality of life and live a better, more balanced lifestyle that contributes to our overall health and well-being.

If you plan to move to Italy, you can explore multiple immigration pathways. In fact, the country has the option to obtain citizenship status directly if you have ancestral roots, marital connections, or a long-stay history. However, not everyone may qualify for these processes because of the stringent eligibility requirements. The good news is that you still have the chance to get in through the Italian investor visa. 

Although it does not make you a citizen right away, you can stay in the country as a resident and work your way up to citizenship. You can visit Bersani Law Firm for understanding more about the journey from the investor visa to residency and eventually citizenship. Let us explain how it makes an easy way to relocate to Italy and start afresh.

01

You can choose an investment option

Although spending millions on immigration may sound painful, things are relatively easy with the Italian investor visa. You get a choice of immigration alternatives, from investing in an innovative startup (€250,000) to funding an established company (€500,000), donating to a welfare project (€1 million), and buying government-issued bonds (€2 million). The minimum investment runs in millions, so it may be within your budget. You have the freedom to take your pick.

02

Your family can join without extra funding

Starting afresh as an immigrant is about relocating with your family and embarking on a new journey. Italy is one of the popular family-friendly immigration destinations because it has the best lifestyle, culture, food, and residence benefits. The great thing about the Italian investor visa route is it lets you bring your loved ones without extra funding. You only have to show valid proof of income as evidence of your ability to support your family financially.

 03

You get to land in Italy within months

Besides the ease of immigration, the Italian investor visa also offers the benefit of speed. You can bypass the extended queues at the consulate and land in Italy within months instead of years. The process requires only two steps: 1. Getting a nulla osta by providing bank statements showing you have sufficient funds for investment. 2. Applying for the investor visa at the consulate in your location. The actual money has to come only after closing both steps, arriving in Italy, and getting a residence permit.

04

You have a ticket to citizenship

The Italian investor visa does more than empower you to live, work, and travel visa-free across the EU as a resident. It is a ticket to citizenship as you can claim a naturalization status after staying in Italy for a decade. But you should be ready to hold the current investment for the period. It is a small price for one of the most powerful passports, so immigrants are happy with the idea of long-term investment. Ideally, you must collaborate with an expert to help you with the process and paperwork for renewal of residence status until you qualify for naturalization.

Takeaways

Starting a new life in Italy can be a breeze with the Italian investor visa. You can get in within months and complete the process with two simple steps. It is the best option if you cannot qualify for citizenship through the conventional routes. 

Photo by Mathilde Langevin on Unsplash

A business can benefit a lot from compelling content. And it’s no secret; almost 90% of non- and for-profit organizations use content to market. With it, they can effectively showcase their products and services. They can also use it to attract customers and make them more interested in their brands. Or they can simply use it to improve their online presence.

If you’re having trouble creating compelling content for your business website, you may want to know these brainstorming tips.

01

Clearly define the purpose of your content

While you know that you need compelling content, you should also determine why you need it. Is it to improve your rankings on search engine results pages? Is it to improve the time visitors spend on your website? Is it to advertise and promote new products and services? Is it to complement the new convenient functionalities of a business app, like Jobber, that you’re using or going to use?

Even if your content is great, it doesn’t matter if it can’t help you achieve the goal you have in mind. For example, 82% of customers do business with companies because of their content marketing efforts. If you don’t clearly define your content’s purpose as content marketing, you can’t hope to experience that same benefit many businesses experience from their content.

02

Scour social media platforms to see what’s trending

There’s no denying that the top social media platforms are where most of your target audience will always be present. Before, these platforms were only exclusive to allow people to reconnect. However, nowadays, it’s become a place where people get their news, entertain themselves, and even do business in. You need to take advantage of that when creating new and compelling content.

Scour social media platforms to see what’s trending. Know what your target audience is looking for and what they want to see. Even if those things aren’t related to your business, you can always try to exploit them and incorporate them into your content. 

For example, if cryptocurrency is a hot topic right now, you can try to create content discussing if using cryptocurrency to pay for services and products you offer might or might not be a good idea. Or, if digitization is trendy, you may go for a topic that discusses how an invoice template helps your business.

03

Pick and research the topics you need for your content

As soon as you establish the purpose of your content, the next step is to pick and research the topics you want to write or create videos about. Suppose that you have a property maintenance company, and you decided to make compelling content for more people to hire you to get their properties maintained. 

With those things in mind, you may want to create content about topics such as the following:

• Why properties need to be maintained

• Why you should maintain your property while you’re on a family-friendly vacation

• How property maintenance can improve your property’s value

• Why you should let professionals deal with their property’s maintenance

Doing those things can narrow the ideas you need to bounce off during your brainstorming session. And it will allow you to be laser-focused on topics that can help you achieve your goal by creating compelling content.

04

Revisit your old content

Before you think of new ideas for your site or social media account’s new content, you may want to revisit your old content. Try to find the pieces that worked before and build on them. On the other hand, you can try to re-explore topics that your old content may have failed to cover completely. 

Revisiting old content can help you find inspiration without looking beyond what you already have.

05

Check your competitor’s content

Aside from checking your old content and social media platforms, you can also observe your competitors' websites. Imitating your rivals, and how they produce, and create content for their website would be a great idea as it saves the business’s time and effort.  

For example, if they primarily post videos as their content, you might also want to focus on creating videos. And that’s a good idea. After all, more than 62% of customers often say they love video content. So, if your competitors use video and they’re experiencing success, there’s no harm in imitating their content strategy. 

06

Keep an eye out for news related to your industry

If you’ve already exhausted most of the sources of inspiration and ideas listed in the previous sections, you may want to try sourcing content ideas from the news. The only limitation with this one is that the usefulness of news to your content depends on what kind of business you have.

For example, if your business is highly niche, the news coverage in your industry may be far fewer. However, it doesn’t mean it’s the end for you. Instead of waiting for news to happen, you may want to create one for yourself. Be always on the lookout for any newsworthy events in your business, and use those events as topics for your content.

Takeaways

Those are some tips on how you can brainstorm ideas to create compelling content for your website. Thankfully, they’re not exactly difficult to pull off, so go ahead now and start brainstorming for the new pieces of content you’ll post on your website.

Needing more assistance and support with content creation? Stina at Hello Lovely Living can help you define your goals and come up with a content creation strategy that works for you. Get in touch with Stina here.

References:

1. Demand Metric. “Content Marketing Infographic.” Content Marketing Infographic | Demand Metric. Accessed August 10, 2022. https://www.demandmetric.com/content/content-marketing-infographic

2. Zimmerman, David, Simki Dutta, and Leigh-Anne Truitt. “How Content Marketing Benefits Businesses.” How Content Marketing Benefits Businesses | Clutch.co. Accessed August 10, 2022. https://clutch.co/seo-firms/resources/how-content-marketing-benefits-businesses 

3. McCoy, Julia. “5 Big Content Trends You Need to Know Now.” Search Engine Journal, April 14, 2021. https://www.searchenginejournal.com/content-trends/329253 

4. Murray Hunter. “How to Build a Business By Copying and Improving Other Businesses.” MIC. September 22, 2012. https://www.mic.com/articles/15176/how-to-build-a-business-by-copying-and-improving-other-businesses

@hellolovelyliving at Coffee Dose in Costa Mesa, CA

The success of any business has always rested on building a brand and creating appealing designs that can spark the interest of buyers and start trends in the market. 

If there's one thing we've learned as a naming agency providing catchy and creative names for businesses, it's that the perfect brand name can make or break your business.

Take Coffee Dose in Costa Mesa, CA, for example. What started as Jeni Castro laying in bed with her husband blurting out a casual, "I want to open a coffee shop." has resulted in multiple locations across Orange County along with a cult-like following.

“It really comes down to her branding,” says Stina, Hello Lovely Living Founder. She started with a catchy name with a personality to match, and it took on a life of its own. “Visit the cafe and you will see branded mugs that say “Karen Tears” and Anti-Bitch blend coffee. You get where she’s going with her message, and that is memorable. It’s all about creating an experience.”

So, if you're looking for inspiration and are unsure of the most lucrative name to give your company, this article can help you find the best one.

@hellolovelyliving

@hellolovelyliving

Three important steps

in choosing the best business name

01

Study your brand

Besides developing an excellent product, your business’s brand is the most important component you should focus on fine-tuning and perfecting since it affects how you want your business to be seen. Crafting a trusted brand identity is one thing you cannot afford to ignore while naming your brand.

Consider the consulting firm Accenture. What strong ideas come to mind when you see, read, or hear the name? For starters, it boasts a smooth, sophisticated, and high-end tone. For one of the world's premier consulting organizations, this works quite well.

A normal digital gadget, such as the Alexa or iPhone, would not be named in the same manner. And that’s because these kinds of names would be inappropriate for their identity and what they are seeking to achieve.

02

Consider various name concepts

This is the exciting part! Gather your naming group (if you have any at this point), get some markers, a notepad, and a whiteboard, and let your imagination run wild! Remember, the brainstorming phase is not an analytical stage. You do not need to assess names right now. Simply step up your creativity and let your imagination flow.

Don't be hesitant to jot down bad names. In fact, we strongly advise you to compile a list of names that make you feel uncertain. You never know what you’d be able to make out of them. 

That said, here are some easy tools to help you with naming:

• Thesauruses

• Visual names, sometimes with a color component

• Industry jargons

• Words that rhyme

If you eventually wind up with 200 potential names at the conclusion of the brainstorming session, that's a good thing since the next stage is we’d be focusing on reducing this list.

03

Validate & Test

We all agree that your top choice from the list of names is the perfect business name for you! But before you can cheer, you must first pass a few crucial assessments. A thorough evaluation procedure will assist you in determining whether your preferred business name(s) are viable and available.

So make sure you get:

• Customer feedback: This is essential when it comes to validating your business name. And it can be done by gathering honest feedback from friends, family, or even random people you meet at a bar or cafe. Don't hesitate to tell them why you require their help.

• A Good Domain Name: A good website is essential for every company, and so you must determine whether your desired name has an accessible domain name. In an ideal world, you would have immediate access to nameofyourbusiness.com. However, this is not always the case, and you’ll have to visit a domain marketplace and pick one of the premium domain names for sale that aligns with your brand. 

• Trademark: You may despise this method because of the procedures it requires, but it can save you a lot of legal troubles along the way, as most modern words have already been trademarked in some fashion. You must therefore determine if the name of your firm satisfies the trademark standards or is encroaching on someone else's trademark. Ensure you consult with a legal professional, as failure to register a trademark could result in cease and desist letters in the future.

@hellolovelyliving

@hellolovelyliving

Takeaways

Brand names may increase sales and financial performance for your company, making it the game changer that is required to surpass the competition. Creating a business name that resonates with your company's identity is a fantastic way to pique the interest of your target clients.

Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world's leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.

In a world of increasing detachment, it can be difficult to tell if a person is genuine or not just from first appearances. We are all looking for a partner, friend, or colleague who will be a valuable addition to our life. We want to surround ourselves with people who are pleasant and who show good character traits.

But how do we know if a person is really worth our company and who they say they are?

A good person can be identified by their actions and how they treat others. They will follow through with their word and display characteristics that will build trust over time. They will go out of their way to help you with your needs without expecting anything unequal in return. They will act with integrity, compassion, and respect towards you and others, especially when nobody is looking.

What makes a good person?

There are many signs that show that someone is a good person. For example, they may be kind, generous, honest, and helpful. They may also be open and extremely giving of their time, money, and support to others.

The definition of being a "good person" can differ from one person to the next. There are many different ways to define what it means to be "good". However, there are some common traits that people associate with being "good".

Being kind & being nice: What’s the difference?

Being kind and nice are virtues that are good determiners of a person’s character right off the bat. These are positive indicators that display consideration in any circumstance and in any environment.

What’s the difference between being kind and being nice? Kindness is an act of selflessness that comes from within, while niceness is more of an outward display of charm or decency.

Being kind will make you feel good about yourself because it is an act of giving to others; being nice will make you feel good because it is in your best interest to do so.

Deceptiveness can be rooted-out simply by knowing the difference between a person’s kindness and niceness. A person who is deceptive may show characteristics of a nice demeanor simply to get what they want out of the interaction and for personal gain.

Knowing how to identify when someone is genuinely kind and doing things from a place of selflessness is important in being able to gauge what other character traits will follow.

Manipulation happens all the time when people want you to believe they are a good person so that you will do things in positive response to what they are trying to gain from you.

Oftentimes, this manipulation is subtle, and it may take some time before we start to see a person’s true character unfold. Their actions will start to paint a very different picture.

Setting healthy boundaries

With that being said, a person’s kindness and willingness to be supportive are indicators of a good foundation for building upon your understanding of them.

Now, let’s turn the tables. What if you find yourself in a situation where you are too kind and supportive to those you have still yet to determine value from?

Well, this can be a problem too. Knowing how to be kind and supportive without sacrificing your own needs and desires is very important to your well-being.

One thing to remember is to never be afraid to say “no”. Never say “yes” when you really mean “no”. You might not always be able to say no, and that's okay, however saying it when you genuinely do not agree is the best way to show a person that you have boundaries and limits.

It can be hard to say no, but it's important for people to know what your boundaries and limits are. This is a display of self-care, and you will be able to weed out those who are not willing to respect your needs as well.

Trust takes time. The best way to avoid being deceived or misled by others you are just getting to know is to allow for time and space to learn about them and to allow them to show themselves first before you get involved further. Gather information and let things develop. You may even want to look into doing a search of public records, especially for business dealings.

If you’re just getting to know someone and don’t trust them yet, start with building strong open communication. At a bare minimum, open and solid communication should be the first thing we look for in validating a person’s intent. If they can’t provide for a basic need such as communication at the very beginning, this is a serious red flag.

Allow this to happen prior to you engaging in a more serious personal or professional partnership or relationship that way the substance of your interactions is built on a solid foundation. When someone knows exactly who you are and what you are trying to achieve in your interaction, you will have fewer questions posed later on, and you can expect the exact same from them in return.

Takeaways

Know how to identify the difference between a kind and a nice person, set healthy boundaries, and build upon open communication from the beginning.

Overall, a good person can be defined by five key qualities:

1. The ability to show genuine empathy towards others.

2. The ability to be honest and trustworthy.

3. The ability to act with integrity.

4. The ability to be kind and compassionate.

5. The courage to do what is right at all times.

@hellolovelyliving

When setting up and maintaining your boutique enterprise, buying from wholesale clothing vendors will undoubtedly be the most cost-efficient and profitable method of sourcing items to fill your shop with. Buying in bulk almost always allows purchases to be made at a lower cost per item, so you can turn your attention to growing the choice of clothing available at your shop instead of worrying about the financial side. 

Another great thing about purchasing wholesale women’s clothing is that there is a huge range of choices. Dear-Lover, a leading online wholesale fashion marketplace, sources fabrics for its clothing from over 650 vendors, so each piece is unique and of a bespoke style. 

That said, an extensive collection can make it difficult to decide what to place an order for. Even if you’ve been working in the industry for years, it’s always tricky judging what will sell. This is where it’s paramount to truly understand your customer and their needs. Below are a few top tips to help judge what your consumer wants. 

Choosing the Best Wholesale Women’s Clothes According to the Customer 

There are several factors to consider when making a bulk purchase of boutique clothing, and properly thinking about each one will ultimately help you source the very best selection for your business. 

No.1

Clothing Trends 

Consumers of fashion are largely led by what they see each other wearing, with particular emphasis on the current style of celebrities and others on social media. If you take a walk around your city and see hundreds of people all wearing, for instance, denim shorts or skater dresses, you might feel tempted to follow suit. This is how trends emerge and spread across the population - it’s important to stay attuned to these clothing fads! 

No. 2

Seasonal Dress

Part of selling successfully in your boutique is choosing to source, dependent on the season. You don't want to buy a surplus of cozy, knitted jumpers just as the weather starts getting warmer. Customers tend to buy according to their current desires, as opposed to thinking about their future wardrobe, so you should really maximize your efforts to select clothing that is optimal for the appropriate season and weather.

No. 3

Quality Materials 

When buying wholesale women’s clothes, it’s important to assess the fabrics and materials used in creating the final product. Customers look for clothing that will last—they want to wear and enjoy pieces for several years to come, particularly those hoping to save money. 

No. 4

Versatility 

Customers love buying clothing that can be worn for different occasions and events. To cater to this, try procuring styles that could be dressed up or down such as lace blouses or long skirts. With different shoes, jewelry, and a change of hairstyle, a whole new outfit can be made from the same few clothing items.

Takeaways

Choosing boutique women's clothing can be a time-consuming task, but put yourself in the customer's shoes, and the rest will come easily. It is with a comprehensive understanding of your consumer base and clear knowledge of what wholesale clothing vendors have to offer that your business will have the opportunity to flourish. 

With more than half of the world’s population now online in these current years, data privacy and internet services have become major talking points. That's why it's no surprise a tech giant like Google introduced an initiative called Chrome Privacy Sandbox. It is due to the concerns about privacy protection and accessibility of internet services in specific regions of the globe.  

Naturally, this has led to an increase in VPN usage. A virtual private network is a service or tool that encrypts your connection and keeps you hidden while surfing online. It offers many attractive advantages for online users looking to better their internet experience. Nevertheless, it can come at a considerable cost as there are also drawbacks to this network choice. For this reason, if you’re considering using this service for yourself or your organization, you’ll need to know what to expect.  

And so, we have gathered some benefits and risks of using VPNs. Read on to know them.

VPN benefits

Accessing Geo Blocked Services

One of the main reasons internet users opt for VPNs is to gain access to websites and online content that is blocked in specific locations. It usually happens with popular media streaming services to protect copyrighted material and intellectual property and implement contractual obligations.  

In this case, a VPN can bypass this geo-blocking by hiding your Internet Protocol or IP address. It is the digital signature that indicates the location of your device. The bypass works best when using VPNs optimized for your region, such as Thailand VPN for users in the country. Therefore, with your location obscured, you’ll be able to access the content you want.  

Keep Your Network Anonymous 

Data privacy has been a topic of consumer rights debate over the past decade. Fortunately, this has led to updated policies where websites need the authorization to collect information about your online activity. They use this information to target specific ads towards you while improving your experience interacting with websites.  

However, many internet users still prefer using VPNs to remain completely anonymous and prevent their browsing history and habits from being tracked and analyzed for advertising purposes. Thus, VPNs provide you the freedom to visit your favorite websites without leaving traces or cookies, and you won’t have to worry about being bombarded by ads in the future.  

Private Data Protection 

Another benefit of using VPNs is that they can hide your private and financial information. This security feature is particularly advantageous for people who use the internet for online shopping and e-commerce websites.  

They protect data from being stolen by hackers who could use your credit card details, banking passwords, and impersonations to swindle your money and identity. VPNs do this by using encryption to scramble your sensitive data into an unreadable code.   

VPN Risks

Malware Threats And Cyber Attacks 

While VPNs are valuable security tools for data protection, they are still vulnerable to malware and cyber-attacks such as phishing and DDoS Attacks. These attacks disrupt your network functionality by overloading it with data so hackers can commence their criminal activities. It is especially the case when using VPNs for financial solutions such as online lending.  

In fact, the main aim of many spoofing and phishing attacks is to spread malware. And once this happens, the entire network can be compromised. Fortunately, some modern VPN providers do offer antivirus and malware protection. However, their effectiveness is still being tested.  

Dubious Privacy Policies 

As mentioned, one can use VPNs to circumvent online activity tracking of third-party websites through anonymity. However, this still depends on the VPN provider, as some have intentionally vague privacy policies. It is the case with many free VPN services as the providers may store VPN logs of your data to sell to advertisers, defeating the purpose of VPN altogether.  

This circumstance presents a significant threat to your data ending up with hackers and cybercriminals. It also doesn’t help that VPN providers aren’t bound to government legal policies in some countries, so there are limited solutions to prevent this.  

Account Suspensions 

Many online services such as streaming sites and e-commerce stores have become aware of VPN usage to gain entry to geo-blocked content. Due to this, they have warned consumers not to use them, while other stringent companies have banned VPNs completely. In those situations, it’s to observe legal licensing terms and protect their network.  

And so, using a VPN under these circumstances risks your online accounts being suspended or terminated in the worst cases. Once this happens, you lose access to your account and all its data and assets. You could also face being barred from using the service in the future.  

Takeaways

The benefits and risks of using VPNs revolve around privacy, protection, security, and anonymity of your data. The provider should be the deciding factor in whether your chosen service can minimize the risks while having a reputation for ensuring the benefits.

Most cyber security experts recommend using VPNs with reputable providers and being cautious with free versions shown on web browsers. Ultimately, it’s your choice to decide whether the risks are worth it to gain the benefits.

@design_hunger

Building a business is a demanding and time-consuming endeavor. Once this occurs, it is natural if you have let other priorities go as a result. On the other hand, failure to maintain a healthy lifestyle for an extended period of time may cause undesirable consequences. If you do not maintain your health, you run the danger of being burnt out. In fact, 78 percent of business founders have admitted to having gone through it.

It is critical to establish good habits from the beginning in order to avoid the development of stress-related side effects over time, such as insomnia and anxiety. It is not necessary to wait until your company has gotten off the ground to begin attempting to achieve an appropriate work-life balance. Eventually, you will discover that there is always an excuse to put off taking care of your mental and physical health.

According to statistics, burnout is more likely to occur within the first two to ten years of your company's existence. This is precisely why it is necessary to take quick action in the following areas:

Diet

Grabbing lunch on the run is appropriate once in a while, but the phrase ‘quick and easy’ should never be used to describe your diet. Instead of feeling that you are too busy to enjoy regular, healthy meals, consider the possibility that you require regular, nutritious meals because you are so busy. It goes without saying that food is fuel and that without it, your body is susceptible to a breakdown. The first step you should do is to designate a certain lunch hour for yourself. You must commit to eating during this designated lunch hour each day, ideally away from your work if you want it to be considered a priority.

Rather than consuming sugary meals that provide a rapid burst of energy followed by a crash, choose foods that provide sustained energy throughout the day. This includes proteins, carbohydrates, cereals, and legumes. Preparing nutritious snacks for the workplace, such as nuts and dried fruit, will allow you to breeze through the day.

Everyone has heard it before, and it is still true today: “Breakfast is an essential meal of the day.” No matter how many times you have heard it, it is just a non-negotiable at this point. Set your alarm for a time when you will have enough time to eat so that you may begin your working day in the best possible manner.

Sleep

What is the significance of addressing sleep first? Quite simply, when you have a hectic schedule, it is generally the first area to suffer. This is a serious problem, as the importance of getting enough sleep at regular hours cannot be stressed. After all, getting enough sleep is one of the most crucial things you can do to stay healthy. It is a natural healer that aids in the reduction of stress levels in the body. Sleep deprivation impairs your ability to concentrate, problem-solve, and make judgments, all of which can affect your ability to maintain your business successfully.

A few reasons why you may be sleep-compromised are due to environmental stresses such as noise pollution that occurs when living in the city and urban areas. For example, you may live in NYC, so finding soundproof windows would be of paramount importance for removing up to 95% of outside noise. It will also significantly reduce dirt and drafts that usually can affect the quality of the air in your home.

If you are having difficulty getting a good night's sleep, there are several actions you may take. To begin, the most obvious and, at times, the most difficult step is to decrease your screen usage at night. For computers and mobile phones, this means imposing a rigorous cut-off time when they are used beyond certain hours. You should also refrain from drinking coffee after 3 p.m. and avoid eating large meals immediately before bedtime.

health

When we are busy, we often neglect our existing health concerns and may put them off repeatedly. We think that unless there is something urgently wrong with us, we can wait to speak to a professional or seek help. The truth is that prevention is always better than a cure. Whether it is routine appointments with your medical care provider, or if you have medical conditions such as familial hypercholesterolemia or diabetes that require a medical professional to keep a close eye on you, it is vital that you stay up to date with the medical care you require.

Mental health

Taking care of your physical well-being is one thing. Another thing to remember is to look after your brain. They are, nonetheless, intricately intertwined. Exercise, for example, has been shown to have anti-depressant properties.

Another strategy to maintain a healthy frame of mind is to establish relationships with other people. Working long hours might cause you to become estranged from your family and friends, which may have a negative effect on your mood. What is the solution? Concentrate on carving out quality time with them, and most importantly, put your cell phone aside while you are doing so.

If you have the opportunity to spend quality time with friends or family in nature, even better. Even a limited period of time spent outside can have a significant impact on lowering the risk of developing anxiety, stress, and depression.